IPA Media Planning & Strategy Summit 2025 (virtual)

The IPA Media Planning and Strategy Summit is back, with an expert line-up of speakers representing some of the industry's best media planners and strategists. Join us on Wednesday, 10 September, as we explore how the media landscape has evolved to gain a better understanding of what the future may hold, as well as the opportunity to network with your industry peers.

Agenda

9.30am Welcome

• Simon Frazier, Head of Marketing & Data Innovation, IPA

9.35am Keynote address

• Caroline Manning, Chief Design Officer, Initiative

9.50am Making Sense: The commercial media landscape in 2025

• Simon Frazier, Head of Marketing and Data Innovation, IPA

10.05am Together we thrive: Building inclusive client-agency partnerships

• Rachel Coffey, Chief Strategy Officer, Initiative

10.20am Break the bias in AI

• Zehra Chatoo, Founder, Code For Good Now

10.30am Tomorrow’s industry today: Fireside chat with industry leaders

Ellie Nicolaou, Account Executive, true in conversation with;

• Farhann Cachra, Group Strategy Director, Global
• Monica Majumdar, Leading agency strategy expert

11.00am Coffee break

11.30am From insight to impact: Category entry point planning in action

• Simon Carr, CSO, Hearts & Science

11.45am The power of attention: Driving results for clients

• Josh Barnett, Global SVP Agency and Advertiser Partnerships, Lumen Research
• Emma Withington, Chief Planning and Strategy Officer, Havas Media Network

12.00pm Signals in the noise: Doing the right things

• Tony Regan, Partner, Work Research

12.15pm Crafting the future

• Zoe Stevens, Comms Planning Director, Craft Media

12.30pm The future of media planning: Challenges and opportunities

• Pete Buckley, Connection Planning Director, Meta

12.50pm Closing remarks

• Simon Frazier, Head of Marketing & Data Innovation, IPA

TouchPoints subscribers receive IPA member rates for this event.