IPA/Thinkbox Brand Stories on Film: Cadbury

How the Effectiveness Award-winning campaign "There’s a glass & a half in everyone" rebuilt the Cadbury brand.

Premiering the new IPA Effectiveness Award-winning Cadbury brand film brought to life by Thinkbox.

Join us for an exclusive viewing of the IPA/Thinkbox brand film on Cadbury, looking at how the Effectiveness Award winning “There’s a glass & a half in everyone” campaign  rebuilt the Cadbury brand, re-established love for Dairy Milk, and inspired the generosity of millions of Britons.

Showing at the IPA offices on 44 Belgrave Square, don't miss this fantastic event including an expert panel discussion on differentiation within a category, featuring not only the minds behind the Cadbury campaign, but also Mother London, who were responsible for the Gold award-winning KFC campaign.


5.00pm Drinks and networking

5.30pm Welcome

5.35pm Premiere of the IPA/Thinkbox Cadbury brand stories film

5.50pm Panel discussion 

  • Jo Arden, CSO, Ogilvy (moderator)
  • Chris Birch, ECD, VCCP
  • Clare Hutchinson, CSO, VCCP
  • Bhavin Pabari, Strategy Director, Mother London

6.20pm Audience Q&A

6.30pm Drinks

7.00pm Event ends

Last updated 01 May 2024