Laughter connects - using humour in business

IPA Training Forum

This session lead by comedian and Emmy Award-winning Hollywood writer, Beth Sherman, will dive into how you can use humour as a tool to build the connection, trust and rapport essential to agency success.

Content:

You'll leave this fun and engaging masterclass with the following:

  • A new view on the value and possibilities of humour.
  • Feeling inspired and empowered by the belief that humour at work can be an asset, rather than a liability.
  • The knowledge of how to use your humour toolkit not only to create standout pitches, but to nurture relationships, break down barriers, and relieve tension in uncomfortable situations.

This masterclass will be followed by an "Ask Me Anything" Q&A session. 

Date and location:

Tuesday 17 June, 10am - 11am, via zoom.

Speaker:

Beth Sherman is a speaker, comedian, and seven-time Emmy Award-winning Hollywood comedy writer who's written for the biggest shows in American television, including Late Show with David Letterman, The Tonight Show With Jay Leno, Ellen, and the Academy Awards. As a speaker, she helps individuals and organizations harness the power of humour to create meaningful connection and genuine engagement with clients, colleagues and audiences. She’s performed at comedy clubs across the United States, as well as combat outposts and forward operating bases in Iraq. Her comedy writing credits include Ellen, The Late Show with David Letterman, The Tonight Show With Jay Leno, and the Academy Awards. She is the winner of seven Emmy awards, and was nominated for a 2023 Writers Guild Award for the Netflix comedy special, Stand Out: An LGBTQ+ Celebration.

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Last updated 06 March 2025