Keeping it Legal: Ambush Marketing and the Olympics


Albert Yung, IPA Senior Legal Counsel, will guide viewers through the dos and don’ts around advertising around the major sporting events of Summer 2024 – the Paris Olympics and the European Championship.

This webinar is aimed at anyone working in business affairs and on campaigns that connect viewers to this summer’s sporting events, as well as anyone interested in understanding the restrictions around ambush marketing in the UK.

Albert will be covering:

  • What laws and rules control the use of branding owned by UEFA and the International Olympic Committee.
  • What is ambush marketing and what are the risks for non-sponsors.
  • Frequently asked queries on advertising campaigns themed or timed around major sporting events.

Please note this free webinar is for IPA members only. Your joining link will be sent separately.

Last updated 01 May 2024