Keeping it Legal: Using Memes and User-Generated Content

Webinar

Jennifer Cranston, IPA Legal Counsel, will give specialist guidance on navigating the legal and practical risks to avoid any pitfalls when using memes and user-generated content in client campaigns, such as re-tweeting or reposting a TikTok video.

Aimed at client account managers, anyone in business affairs, as well as anyone working on client social media accounts, this webinar in the "Keeping It Legal" series will cover topics such as:

  • Do I need permission to re-share memes?
  • How to safely incorporate user-generated content in client advertising.
  • How the CAP code could apply.

Please note this free webinar is for IPA members only. Your joining link will be sent separately to the session.

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Last updated 01 February 2024