Learning From the Best: 30 Years of the Channon Prize

How to put an IPA Effectiveness Awards winning work into practice.

Join us as we celebrate 30 years of the Channon Prize for Best New Learning at the IPA Effectiveness Awards, and discuss why the industry must continue to support new, innovative thinking and voices.

We’ll be premiering the next brand film, produced in partnership with Thinkbox, which highlights the relevance of past winners, current challenges and reflections from industry insiders.

Following the film, a panel of previous winners of the prize discuss the role and importance of new learning when producing effective marketing.

  • Charlie Ebdy, Chief Strategy Officer, OMD UK (moderator)
  • Simon Gregory, Joint Chief Strategy Officer, BBH London 
  • Kiel Petersen, Global Marketing Effectiveness Director, Diageo
  • Lisa Stoney, Head of Planning, adam&eveDDB

Whether you are thinking of entering the Effectiveness Awards or just want tips on how to put learning into practice, this is your chance to question our expert panel - consider it your cheat sheet to creating effective ads that win the most coveted prize in the industry.

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Last updated 05 February 2024