Over the last 4 years, we have witnessed shifts in media usage behaviours which we never could have anticipated.
Prior to March 2020, understandings of changes in commercial media usage were very much evolutionary, and followed established trajectories based on years of data and analysis of audience behaviour.
Now, as we move beyond lockdowns into a brave new post-COVID world, is this still the case? Did the old normal completely disappear, or is commercial media consumption back on the same track?
Simon Frazier, Head of Marketing & Data Innovation, IPA, will be delving into these questions and more as we launch the fifth edition of Making Sense: The Commercial Landscape, a report which has seen over 50,000 downloads globally to date.
Simon will then be joined by a panel of experts to discuss and dissect the findings of the research.
10.00am Welcome
Simon Frazier, Head of Marketing & Data Innovation, IPA
10.05am Making Sense 2023: a top-line view
Simon will share key findings of the research from the fifth edition of Making Sense.
10.25am Expert Panel
A panel of experts to discuss and dissect the findings of the research.
10.55am Closing remarks
Simon Frazier, Head of Marketing & Data Innovation, IPA
11.00am Close
The media landscape has never been more crowded and complex than it is today - make sure you join us to learn the most effective ways to navigate it.