Media Planning & Strategy Summit 2024 (in-person)

Bringing together the UK's brightest and best media planning brains in one summit.

Aimed at those of all levels, this hybrid event is your opportunity to hear from the best media planners and strategists in the UK on their key learnings, both past and present, and what's in store for the future.

Facing the Future with Fresh Eyes

The IPA Media Planning and Strategy Summit is back, with an expert line-up of speakers representing some of the best media planners and strategists in the industry today.

This year we'll be drawing on the past and present of media planning to gain a better understanding of what the future may hold, as well as bringing you three new approaches you can implement to maximise client results in the long-term.

We will also be launching the 6th edition of our Landmark IPA publication 'Making Sense: The Commercial Media Landscape'.

Book your ticket now for;

  • Key learnings: How the commercial media landscape has evolved and where it has got us.
  • New approaches: How new ways of thinking around MMM, ESG and Category Entry Points are shaping planning and strategy approaches today.
  • Facing the future: How the pain points in planning and strategy can be overcome to pave the way for a brighter future.

Virtual tickets are also available.


9.00am Breakfast and Networking

9.30am Welcome 

  • Belinda Beeftink, Research Director, IPA

Key learnings

9.35am Keynote address: The state of play in planning and strategy today

  • Enyi Nwosu, Chief Strategy Officer, Universal McCann

9.55am Making Sense: The commercial media landscape 2024

  • Simon Frazier, Head of TouchPoints Marketing and Data Innovation, IPA

10.10am Are we still Making Sense of the commercial media landscape?

Fireside chat featuring;

  • Rebecca Slack, Insight & Measurement Controller, Sky Media (moderator)
  • Clare Elder, Director of Strategy, The Freethinking Group
  • Mark Hatwell, Director of Group Strategy, Global Media

New approaches

10.30am Creativity in media strategy: Is measurement a help or a hindrance?

  • Dom Charles, Head of Audience Intelligence & Marketing Science, Wavemaker
  • Monica Majumdar, Head of Strategy, Wavemaker

10.50am Coffee break

11.10am Understanding ESG in a planning and strategy context

  • Andy Power, CEO, Legacy

11.25am Using Category Entry Points to change planning and strategy for the better

  • Frith Hofmeester, Strategy Partner, Hearts & Science

Facing the future

11.40am Breaking the eggs to make the omelette: Planning and strategy Room 101

  • Richard Kirk, Chief Strategy Officer, EssenceMediacom UK

11.55am Where do we go from here? The new future of planning and strategy

Panel discussion featuring;

  • Hadyn Millar, Planning Executive, Craft Media (moderator)
  • Matt Bryan, Director of Analytics & Insight, Samsung
  • Zehra Chatoo, Head of Connection Planning EMEA, Meta
  • Danny Holmes, Consulting Lead, Media Strategy, Experian

12.25pm Closing Remarks

*Agenda subject to change


Members rate: Free
Non-members rate: £25 +VAT

TouchPoints subscribers receive IPA member rates for this event.

Last updated 14 June 2024