Aimed at those of all levels, this hybrid event is your opportunity to hear from the best media planners and strategists in the UK on their key learnings, both past and present, and what's in store for the future.
The IPA Media Planning and Strategy Summit is back, with an expert line-up of speakers representing some of the best media planners and strategists in the industry today.
This year we'll be drawing on the past and present of media planning to gain a better understanding of what the future may hold, as well as bringing you three new approaches you can implement to help maximise client results in the long-term.
We will also be launching the 6th edition of our Landmark IPA publication 'Making Sense: The Commercial Media Landscape'.
Book your ticket now for;
9.30am Welcome
9.35am Keynote address: Facing into the Future
9.55am Making Sense: The commercial media landscape 2024
10.10am Are we still Making Sense of the commercial media landscape?
Fireside chat featuring;
10.30am Creativity in media strategy: Is measurement a help or a hindrance?
10.50am Coffee break
11.10am Understanding ESG in a planning and strategy context
11.25am Using Category Entry Points to change planning and strategy for the better
11.40am Breaking the eggs to make the omelette: Planning and strategy Room 101
11.55am Where do we go from here? The new future of planning and strategy
Panel discussion featuring;
12.25pm Closing Remarks
*Agenda subject to change