In this webinar, Ian Gibbs, Director of Data Leadership and Learning, JICMAIL, is joined by Dr Chris Jones from Ravensbourne University to unpack the key themes of this year's IPA Effectiveness Conference and dive deeper into Dr Chris’s session, SMEs: A Marketing Framework, exploring practical takeaways for small and medium-sized enterprises.
Ian and his guest will explore how these insights impact broader marketing practices, with a particular focus on the mail channel. They’ll also take a closer look at how JICMAIL can be leveraged to drive success for SMEs.
Don’t miss this chance to deepen your understanding of marketing effectiveness and discover practical strategies for your business. Register now to claim your free space.