SXSW 2025 Highlights - London

Highlights and key findings

The preeminent emerging technology conference in the world, SXSW 2025 has again called upon its global creative community to identify innovative new ideas. Join veteran attendee Nigel Gwilliam and three guest agencies to hear their collective lessons from Austin, Texas.

SXSW might be visiting London later in the year for the first time, but there’s nothing quite like the original taking place since 1987 and this is your chance to hear a round up of the key lessons fresh off the stage from Austin, Texas.

While there are thousands of participants in hundreds of sessions over the course of the ten days, key themes tend to emerge each year. After 2024’s obsession with (Generative) AI, the big question is whether this topic will again dominate.

AI is just one of 23 conference tracks at the next South By, although if 2024 is anything to go by, it will bleed into many of the others too. But what surprise topics may be in store? Gaming? Psychedelics? Climate & sustainability? 2050?

Join us for your very own window into the highlights of SXSW 2025, and an opportunity to ask Nigel and our panel of speakers all of your South By questions.

Aren't able to join us in London? We will also be visiting the following cities around the UK;

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Last updated 17 December 2024