The Issues With Briefs and How to Make Them Better


80% of marketers think they're good at writing briefs. Only 10% of agencies agree. The lack of alignment between marketers and agencies, as highlighted by the research, shows that we still need to give briefs more attention.

After launching the largest and first global study into marketing briefs, BetterBriefs has partnered with Tom Fishburne (aka The Marketoonist) and the IPA to bring the research The Best Way for a Client to Brief an Agency to life in a new way - alongside commentary from industry greats - with the aim of reigniting the difficult conversations around briefs with both agencies and brands to improve the briefing process.

Join Sam Bradley, senior reporter at The Drum, and our expert panel in this live webinar where they will unpick the universal challenges faced in the briefing process, and crucially, what their key takeaways are when it comes to improving the experience of writing and receiving briefs.


 9.00am Introduction

  • Sam Bradley, Senior Reporter, The Drum

9.05am The project 

  • Matt Davies, Co-founder, BetterBriefs
  • Pieter-Paul von Weiler, Co-founder, BetterBriefs
  • Tom Fishburne, Founder and CEO, Marketoonist

9.15am Panel discussion

  • Sam Bradley, Senior Reporter, The Drum (moderator)
  • Daryl Fielding, CEO, The Marketing Academy Foundation
  • James Hurman, Founding Partner, Previously Unavailable
  • Emma Perkins, Head of LEGO Agency EMEA, LEGO Agency

9.45am Audience Q&A

9.55am Closing remarks

  •  Sam BradleySenior Reporter, The Drum

10.00am Webinar ends

Agenda subject to change.

Last updated 07 December 2023