Sustainability can often be seen by businesses as another set of mandatory regulations to adhere to. But what if we changed the narrative - what if embedding sustainability into the business model and practices opened up new avenues for revenue, and pushed creative boundaries?
Join us for this action-orientated morning designed to provide agency leaders with the knowledge and tools needed to re-define success in a world where sustainability goes hand-in-hand with profitability.
During the event, we'll hear about:
9.00am Breakfast and networking
9.30am Introduction
Tom Firth, CEO, M&C Saatchi LIFE
9.35am What can agencies do to create and innovate?
Agencies often have to wait for their clients to start considering sustainable change. How can we as an industry apply our creativity to solve problems faster?
Tim Pritchard, Executive Director, Head of Content and Responsible Media, MG OMD
Lucy Usher, UK Sustainability Lead, OLIVER
9.55am Best in class: a case study
Hear how a brand has embedded responsible growth into its practices and has the stats to prove its commercial success.
10.20am Coffee break
10.50am How to overcome barriers
The journey to powerful communication with clients isn’t always smooth. What are the common challenges faced when discussing sustainability, and how is it best to overcome them?
Mark Curtis, Song Sustainability Lead and Head of Thought Leadership, Accenture Song
11.15am Ad Net Zero Awards: case studies
An exclusive behind-the-scenes session on how the people behind one of the campaigns worked to produce an Award-winning campaign.
11.45am Building the business case for sustainability
Hear from an agency on the steps being taken in the journey towards more sustainable growth.
11.55am Closing remarks
Tom Firth, CEO, M&C Saatchi LIFE
12.00pm Event ends