It goes without saying that the commercial landscape is not what it once was. The pandemic has put even greater pressure on agency margins, and now there is the added challenge of a talent shortage.
This lack of talent means that when the right people are found, they come at a premium, raising questions such as:
Rick Brooks, commercial agency advisor (and former EVP of Global Client Operations at WPP) will give practical advice on how to successfully approach these scenarios, based on his experience of doing exactly that.
Rick will also be taking your questions at the end of the session.