Advertising Unlocked 2022

Agencies around the country join forces for the industry’s nationwide careers open day.

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The world of advertising has been inviting schools and colleges across the UK to participate in the largest industry-wide open day in search of new talent.

Advertising Unlocked aims to introduce new – potentially unconsidered career options to school and college leavers, and to provide agencies with an audience of fresh, diverse talent. Since inception, over 5,000 students have taken part, with feedback from previous years demonstrating the tangible benefits for both children and agencies.

Advertising Unlocked 2019 was the biggest yet, with advertising and media agencies opening their doors to over 2,500 school children across England, Northern Ireland, Scotland and Wales– showing them the world of career opportunities available within adland and revealing how campaigns are made and who is involved at every stage of this process, from meme managers to web engineers.

Activities at agencies around the country included:

  • Working on real creative briefs and pitching their ideas to agency staff
  • Developing social and experiential ideas
  • Listening to platforms, including Snapchat, talk about how they develop content
  • Hearing from past Advertising Unlocked attendees now working in agencies
  • Learning practical advice about getting into the industry through CV building workshops and talks about agency internship programmes

Advertising Unlocked is an amazing opportunity for agencies to connect with a diverse range of talent across the UK. This year alone, we’ve had more than 100 schools participate which provides a fantastic platform for the next generation to join our industry.

Nigel Vaz, IPA President and CEO of Publicis Sapient

Advertising Unlocked 2022

Due to the ongoing COVID-19 threat, Adverting Unlocked 2020 and 2021 were postponed.

We are encouraging all 66 agencies that have signed up and the 415 schools that have registered, to confirm they are happy to be carried over to the November 2022 event.

If you are an agency that has yet to register, please complete the registration form and we’ll be in touch.

On the open day, agencies typically run a range of practical experiences, from workshops, interactive discussions, demonstrations, tours, and creative challenges. The exact details of the events will be defined by your agency in discussion with your matched school. Please see an example itinerary of the day but this is a steer and you are free to develop your own.

Our suggested age range for students is KS4/5, but schools are still welcome to participate with students outside of this range. Nearer to the date of the open day, your agency will be matched with a registered school based on location and requirements. Once we introduce you to each other, you’ll take over communication to finalise the details for the day.

If you have any questions relating to Advertising Unlocked, please email

Last updated 10 November 2021