Advertising Unlocked Resources for Agencies and Schools

In this briefing session, you will hear from the IPA and guest speakers on practical tips for keeping young people engaged, constructing an interactive agenda and the timeline and development of the initiative.

Hear from the IPA and guest speakers on the impact of Advertising Unlocked for young people and their future career choices, the development of the initiative and what the next steps are.

This toolkit comprises of 21 games and exercises to show students the skills used in the advertising industry, jargon and key concepts such as data analysis, proofreading, listening without agenda and many more.

We have created some tips for your agenda based on previous itineraries from participating agencies in 2022 and feedback from students and teachers. Please note that these are purely suggestive but we hope they help!

You must obtain an image release to allow photography and filming of students whilst they are participating in Advertising Unlocked. Schools should work with agencies to obtain all relevant permissions.

Agencies run a range of practical experiences - workshops, interactive discussions, demonstrations, tours and creative challenges. This itinerary is a steer and agencies are free to develop their own.

Your one-stop-shop of information, guidance and inspiration for potential advertising practitioners, talent advisory services, parents, guardians, teachers and our agencies too.

In 2017, Alisya Rozhan attended the first Advertising Unlocked as a graduate. Last year she welcomed students for their first taste of adland at Anomaly's open day. Here are the five things she learned.

Free online resources to introduce creativity, critical thinking and problem solving into a learning space. Divided by length of activity, age group and type.

Free online resources aimed at educating 7 - 16 year olds on subjects such as social media, body image and influencer marketing.