Advertising Unlocked Resources for Agencies and Schools

Thank you for your participation in Advertising Unlocked 2023 - we are grateful for the time and effort you are putting in to make this a great event. We hope these resources help you with planning, creating your agenda or provide general inspiration. Advertising Unlocked takes place on Wednesday, 15 November 2023.

Agency briefing recording & slides

Agency briefing recording & slides

In this briefing session, you will hear from the IPA and guest speakers on practical tips for keeping young people engaged, constructing an interactive agenda and the timeline and development of the initiative.

School/College briefing recording & slides

School/College briefing recording & slides

Hear from the IPA and guest speakers on the impact of Advertising Unlocked for young people and their future career choices, the development of the initiative and what the next steps are.

Teacher's Toolkit

Teacher's Toolkit

This toolkit comprises of 21 games and exercises to show students the skills used in the advertising industry, jargon and key concepts such as data analysis, proofreading, listening without agenda and many more.

Tips for your agenda

Tips for your agenda

We have created some tips for your agenda based on previous itineraries from participating agencies in 2022 and feedback from students and teachers. Please note that these are purely suggestive but we hope they help!

Image release form for schools

Image release form for schools

You must obtain an image release to allow photography and filming of students whilst they are participating in Advertising Unlocked. Schools should work with agencies to obtain all relevant permissions.

Example itinerary of the day

Example itinerary of the day

Agencies run a range of practical experiences - workshops, interactive discussions, demonstrations, tours and creative challenges. This itinerary is a steer and agencies are free to develop their own.

IPA Careers Hub

IPA Careers Hub

Your one-stop-shop of information, guidance and inspiration for potential advertising practitioners, talent advisory services, parents, guardians, teachers and our agencies too.

What I learned from both sides of Advertising Unlocked

What I learned from both sides of Advertising Unlocked

In 2017, Alisya Rozhan attended the first Advertising Unlocked as a graduate. Last year she welcomed students for their first taste of adland at Anomaly's open day. Here are the five things she learned.

Daydreamers: Unleash Creativity

Daydreamers: Unleash Creativity

Free online resources to introduce creativity, critical thinking and problem solving into a learning space. Divided by length of activity, age group and type.

Media Smart

Media Smart

Free online resources aimed at educating 7 - 16 year olds on subjects such as social media, body image and influencer marketing.

Graphics Pack

Please download optional Advertising Unlocked media assets to be used on the day. Please note that the video is mandatory.

Next steps