Advertising Unlocked for Agencies

Our long-term ambition remains the same as this year; for every IPA member agency to take part, with the view to build long lasting relationships with schools and colleges in their local area.

We want advertising to be unlocked as a career path for those who may not have previously considered it, which is why we’re focusing on the following demographic criteria:

• State education establishments
• C2DE socio-economic background
• BAME

What does my agency have to do?

We’d ask you to;

• Commit to taking part and hosting some year 12 & 13 students (16 – 18 year olds). If you are not able to host the students at your agency but you are keen to be included, please get in touch using the form below.
• Take over direct communications in the summer with your allocated school, to finalise details and logistics.
• Develop your own agency plan (using basic materials and suggested structure supplied by IPA) for an interesting, engaging day, showing 16 – 18 year olds why our industry is great!

To help make that happen, the IPA will;

• Commit to investing towards event to engage new diverse talent. 
• Appoint a dedicated marketing agency to raise awareness and generate interest among schools in your area.
• Match at least one school to your agency and require commitment from school to bring a minimum of 20 students.
• Provide a brand collateral pack to help you structure the day.

To confirm your agency would like to take part in Advertising Unlocked 2020 on Friday 25 September, please fill in this form with details of the contact person who will be leading Advertising Unlocked in your agency. We will then follow up with further details and updates in the coming weeks.

Best wishes,
Alex & Ava, The IPA Advertising Unlocked team, email: adunlocked@ipa.co.uk