Thank you for your participation in Advertising Unlocked - we are grateful for the time and effort you are putting in to make this a great event. We hope these resources help you with planning, creating your agenda or provide general inspiration.
Graphics Pack
Please download optional Advertising Unlocked media assets to be used on the day. Please note that the introduction video by IPA President Karen Martin is mandatory, please present it to the participants at the beginning of the day.
Resources for Agencies
Agency briefing recording & slides
Practical tips for keeping young people engaged, constructing an interactive agenda and the timeline and development of the initiative.
Suggestions and tips for your agenda
Suggestions and tips for your Advertising Unlocked agenda based on previous itineraries and feedback from students and teachers. Please note that these are purely suggestive.
Example itinerary of the day
Agencies run a range of practical experiences - workshops, interactive discussions, demonstrations, tours and creative challenges. This itinerary is a steer and agencies are free to develop their own.
Image release form
Agencies must obtain an image release to allow photography and filming of students whilst they are participating in Advertising Unlocked. Schools should work with agencies to obtain all relevant permissions.
Resources for Schools/Colleges
School/College briefing recording & slides
Hear from the IPA and guest speakers on the impact of Advertising Unlocked for young people and their future career choices, the development of the initiative and what the next steps are.
IPA Careers Hub
Your one-stop-shop of information, guidance and inspiration for potential advertising practitioners, talent advisory services, parents, guardians, teachers and our agencies too.
What I learned from both sides of Advertising Unlocked
In 2017, Alisya Rozhan attended the first Advertising Unlocked as a graduate. Last year she welcomed students for their first taste of adland at Anomaly's open day. Here are the five things she learned.
Advertising is a career for diverse thinkers
How attending Advertising Unlocked in 2017 helped Will Nevill kick-start his career in the ad industry.
Brixton Finishing School Resources
The IPA has partnered with Brixton Finishing School and its entry-level ADventure programme to elevate Advertising Unlocked 2025 with pre-recorded employability webinars covering key workplace skills. Please click on the text links below to access the videos.
Agenda Ideas
Teacher's Toolkit
This toolkit comprises of 21 games and exercises to show students the skills used in the advertising industry, jargon and key concepts such as data analysis, proofreading, listening without agenda and many more.
Daydreamers: Unleash Creativity
Free online resources to introduce creativity, critical thinking and problem solving into a learning space. Divided by length of activity, age group and type.
Media Smart
Free online resources aimed at educating 7 - 16 year olds on subjects such as social media, body image and influencer marketing.
Next steps