Advertising Unlocked 2022

Agencies around the country join forces for the industry’s nationwide careers open day in search of new talent.

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The world of advertising invites schools and colleges across the UK to participate in the largest industry-wide “Open Day” on Wednesday 9 November 2022.

Once again, top UK advertising and media agencies are opening their doors to the next generation, revealing how campaigns are made and who is involved at every stage of this process, from meme managers to web engineers.

Advertising Unlocked aims to introduce new – potentially unconsidered career options to school and college leavers, and to provide agencies with an audience of fresh, diverse talent. Since inception, over 5,000 students have taken part, with feedback from previous years demonstrating the tangible benefits for both children and agencies.

The registration is now open for Advertising Unlocked 2022

We are calling agencies and schools to sign up now. We are encouraging the 66 agencies and the 415 schools that registered over the past two years, to confirm they are happy to be carried over to the event being held on Wednesday 9 November 2022.

If you are yet to register, please complete the registration using the links below and we’ll be in touch.

Agency Sign Up School Sign Up


On the open day, agencies typically run a range of practical experiences, from workshops, interactive discussions, demonstrations, tours, and creative challenges. The exact details of the events will be defined by your agency in discussion with their matched school. Please see an example itinerary of the day, which is a steer and you are free to develop your own.

Our suggested age range for students is KS4/5, but schools are still welcome to participate with students outside of this range. Nearer to the date of the open day, your agency will be matched with a registered school based on location and requirements. Once we introduce you to each other, you’ll take over communication to finalise the details for the day.

Activities at agencies around the country include:

  • Working on real creative briefs and pitching their ideas to agency staff
  • Developing social and experiential ideas
  • Listening to platforms, including Snapchat, talk about how they develop content
  • Hearing from past Advertising Unlocked attendees now working in agencies
  • Learning practical advice about getting into the industry through CV building workshops and talks about agency internship programmes

Watch some of the highlights from Advertising Unlocked 2019

Advertising Unlocked 2019 was the biggest yet, with advertising and media agencies opening their doors to over 2,500 school children across England, Northern Ireland, Scotland and Wales– showing them the world of career opportunities available within adland and revealing how campaigns are made and who is involved at every stage of this process, from meme managers to web engineers.

Advertising Unlocked is an amazing opportunity for agencies to connect with a diverse range of talent across the UK. This year alone, we’ve had more than 100 schools participate which provides a fantastic platform for the next generation to join our industry.

Nigel Vaz, IPA President and CEO of Publicis Sapient

If you have any questions relating to Advertising Unlocked, please email

Last updated 14 April 2022