Craig Mawdsley

At the beginning of 2021 Craig left AMV BBDO to found the strategy consultancy craig+bridget, with Bridget Angear. Craig and Bridget had been named London’s #1 strategists six times in eight years (a unique achievement), as well as driving the AMV strategy department to multiple Cannes Effectiveness Grand Prix’s, IPA Effectiveness Agency of the year and APG Creative Strategy Agency of the year awards.

Craig began with a Business degree from Bath University and then a 10-year stint at Saatchi & Saatchi. Over 16 years Craig jointly led strategy at AMV, working on clients including BT, Guinness, Walkers, Pepsi, Sainsbury’s, The National Lottery, The Economist, YouTube, EDF Energy, Eurostar, The Met Police, Dulux, Royal Mail, Mercedes, Dixons Retail Group and Cancer Research UK.

Craig is one of the few strategists to have won the Grand Prix at APG, The Marketing Society and Marketing Week Awards. He helped steer AMV to the longest consecutive run of Golds in IPA Effectiveness Awards history, winning nine Golds since 2008.