Andrea Dearden
Marketing Director, David Lloyd Leisure
Andrea has been the Marketing Director at David Lloyd Leisure since 2017. She leads brand development across UK & European, driving member acquisition, retention, and engagement across 134 clubs, bringing a data-led approach to balance short-term performance with long-term brand growth.
Starting her career in through the line and design agencies in UK and US, she then ran her own consultancy business for 4 years, mainly supporting clients in the leisure sector. Over the last 20 years, she has led international marketing teams at Science Museum Group and Merlin Entertainments, prior to joining David Lloyd Leisure.
She sits on the board of UK Active private members group as well as the board of a local theatre group.