Dan Cullen-Shute

Having founded and run Creature, a creative agency that won multiple IPA Effectiveness Awards, Dan Cullen-Shute now leads Negroni Breakfast, a strategic marketing consultancy that focuses on helping brands and organisations work out where they need to be, and how to get them there, and also dabbles in design, advertising, and restaurant reviews for the London Standard. As someone who's used the phrase 'if it doesn't sell, it's not good advertising, no matter how much your mates like it' more times than is healthy, Dan's always put effectiveness at the heart of everything he does - whether that's running an agency, sitting on various industry councils and committees, working with the Living Wage Foundation and Child Poverty Action Group, or coaching the Ilkley Rugby Club and Ilkley Town FC Under 9s.