David Alterman
Chief Executive Officer, The Nursery Research & Planning
David is Chief Executive Officer at The Nursery Research & Planning. He joined The Nursery in 2007 to leverage The Nursery’s unparalleled reputation as experts in brand and communications research to establish a quantitative research business
David has been CEO since 2022.
David has had a long career in market research in the UK, New Zealand, Australia and Asia Pacific region largely for companies that no longer exist. In his time working for Nielsen he developed their proprietary brand tracking product Winning Brands which became a £50 million business after 5 years.
Returning to the UK in 2002 David was MD for Hall & Partners Europe before joining The Nursery.
David is a regular presenter at industry events, has been a judge for the IPA effectiveness awards and was on the main board of Market Research Society for 6 years.
David enjoys retaining hands on involvement with key clients.