Sam Daniels
Head of Brand Marketing and Campaigns UK, Xero
Sam Daniels is the Head of Brand Marketing and Campaigns UK at Xero, the small business accounting software, where he leads Xero's brand marketing campaigns, media strategy and planning, and sports sponsorship in the UK. Prior to joining Xero four years ago, he spent 10 years at creative agencies running campaigns for brands including LinkedIn, Compare the Market, GoDaddy and Paddy Power.