Asad Dhunna

Asad is the Chief Executive Officer of The Unmistakables, an award winning consultancy that works with people & organisations with the ambition and desire to embed equity, diversity & inclusion in order to create long term impact. 

The Unmistakables helps marketers and agencies increase their cultural confidence. They develop more inclusive agencies, brands, campaigns and communications through a considered combination of thought partnering, context-driven learning programmes strategy building and providing practical roadmaps, tools and frameworks and work with the likes of Cannes Lions, Unilever, HSBC, BBH, Mother and Penguin Random House. 

Prior to founding the business in 2018, Asad led senior marketing and communications roles - both in-house and at Omnicom and IPG agencies. He has set world records, topped award lists and been named a changemaker by Oystercatchers, The Drum and The Dots. He previously volunteered as the director of communications for Pride in London and was a trustee of akt, a leading LGBT+ homelessness charity in the UK. He is currently a Fellow at the RSA.