Industry Relations & Sustainable Advertising Lead, Europe, TikTok
Antonio Dale Forte leads TikTok's Industry Relations efforts across the UK and Europe, working with trade bodies, self-regulatory organisations and other industry institutions to drive change in the advertising industry through collaborative programmes and partnerships.
Antonio is a strategic and thoughtful marketing leader and industry advocate, as passionate about industry trends and emerging threats as he is comfortable with technical specifications and product solutions. His true expertise is in applying these varied interests to achieve results, leading a range of global initiatives at TikTok focussed on evolving approaches to sustainability, trust & safety and inclusivity.
Prior to joining TikTok, Antonio cut his teeth at Wavemaker (then MEC), and then at IAB UK, leading the committees and working groups driving sustainable growth for emerging digital channels such as influencer marketing, gaming, digital out of home, and in-app.