Bonita Samuels
Inclusive Planning Lead, EssenceMediacom
Bonita Samuels is an omni-channel media marketer and Inclusive Planning Lead at EssenceMediacom, where she helps brands grow through culture, inclusion, and relevance. Over her career, Bonita has led inclusive planning across government and commercial accounts — upskilling teams to deliver work that authentically connects with diverse audiences. Recognised as part of the Future 100 Club, Media Week’s 30 Under 30 and IPA iList, Bonita has been a leading voice for equity and representation in media.