Job description
1) Campaign Management
- liaises with client to discuss product/service to be marketed and develops the most appropriate strategy to deliver the objectives;
- defines target group and implements strategy through appropriate media and communications planning work;
- conceives advertising campaign to impart the desired product image in an effective and economical way;
- reviews and revises campaign strategy in light of objective KPIs and takes appropriate corrective measures if necessary;
- stays abreast of changes in media, readership or viewing figures and advertising rates;
- outlines and implements event execution plan for client’s conferences, exhibitions, seminars, including high-level strategic planning as well as detailed logistics arrangements and execution
2) New Business Development:
- Builds a pipeline of opportunities identifying the key client leads to reach
- Engages with key client contacts through the personal network, event, trade body, utilising inbound leads, and proactive out-bound engagement
- Manages and deliver a bespoke proposal for potential clients
- Keeps business up to date with key market and competitive development
- Develops and improve new business marketing materials and toolkits
- Supports the wider team for marketing campaign implementation
3) Content Production Management
- is able to work closely with designers for digital graphic and animation for promotional materials
- Works closely with production team for filming and editing promotional videos for campaigns and events
- Localises and writes marketing content in local languages i.e. Simplified Chinese
WHAT WE ARE LOOKING FOR
- Proven experience in marketing and PR, ideally with over 5 years experience in account management
- Excellent communications skills.
- Strong understanding of the Chinese culture and media landscape
- Fluent in both English and Chinese (written & spoken) is a must
- Strong ability to create a professional press release and social media content in both traditional and simplified Chinese.
- Experienced in using Google Adword, Tencent Display, Alimama for biddable display activity in multi-markets.
- Experienced in proactive outbound business development.
- Eager to learn and demonstrate a high level of curiosity
- Display “can do” attitude, proactive in seeking solutions
- Passionate about marketing and branding
The Package
WHAT WE CAN OFFER YOU
- Competitive package
- Pension contribution
- A dynamic and fast-paced working environment working with global facing clients
- CPD Training by IPA professional bodies
The Agency
Comms8 is an award-winning marketing agency.
With its headquarter located in the UK, Comms8 has teams across London, China, and Hong Kong.
As the winner of The Drum’s Digital Award 2020, it helps European brands enter the Chinese market through integrated online advertising across the mainstream media and platforms in the Chinese speaking markets. With rich experience and professional know-how in search engine optimisation SEM, PPC advertisement, PR, KOL marketing, and content marketing, we’ve helped clients to successfully expand their brand popularity and maximise ROI.