Job description
The AV Director will direct and lead the agency’s offering across all AV channels including linear & addressable TV, and VOD. You will lead the AV thinking in our responses to briefs, including in new business pitches; help grow the agency’s relationships with media owners; and recruit and develop junior team members. You will also help build out and improve our AV capabilities, by working closely with media owners and technology partners, as well as the agency’s leadership team.
KEY RESPONSIBILITIES
AV Media Strategy & Planning
Work alongside the Planning leads to develop AV media strategies and plans for our clients
Work with media owners and tech vendors to bring proactive and new ideas and opportunities to our clients, and to improve the agency’s capabilities
Create clear and impactful presentations to communicate our recommendations to our clients
Media buying and campaign management
Spearhead AV Planning & Buying for Yonder Media’s growing client base
Manage and deliver campaigns to meet targets and objectives
Develop media owner relationships and lead negotiations
Oversee media performance audits
Produce and maintain accurate forecasts across all AV channels
Agency and team development
Review and improve the agency’s capabilities today – benchmarking our capabilities and identifying where we can get better
Recruit and develop junior members of the team
Spread AV knowledge amongst the wider agency, and planning team by being an internal champion for your channels
Marketing and new business
Lead our AV thinking in new business pitching and organic business development, leveraging media partner relationships to bolster our thinking and ideas
Support the marketing of the agency through writing of case studies / award entries and blog posts and social media
Capabilities
You will have great knowledge of the UK AV landscape
You will have strong AV planning skills and a good knowledge of both brand and performance best practice
You will be able to manage senior client stakeholders
You are an entrepreneurial self-starter
You will have a good knowledge of TV planning & buying systems
You will have experience working inside an independent agency, or the desire to do so
You will have a good knowledge of addressable TV, VOD, and (ideally also) Youtube
You will have the skillset to develop buying updates, campaign updates and reviews which you can confidently present to internal and external stakeholders
You will have a great understanding of the planning process from initial client brief all the way to post campaign analysis and presentation
You will have experience in client account management and have excellent client handling skills
You will have a growing contacts book of media owners
You have top notch communication skills (verbal and written) with natural gravitas in front of clients
Leadership skills, in setting the tone for your team and bringing people with you
You will be able to manage and develop different people in your team, adapting your management style accordingly to get the best out of everyone
You will also have the following qualities as a ‘Beyonder’
Natural team player and be able to turn their hand to a multitude of tasks
Knowledgeable and opinionated on the media marketplace
Curious and creative-minded
Motivated to help us shape this fast-paced and exciting agency
KEY RESPONSIBILITIES
AV Media Strategy & Planning
Work alongside the Planning leads to develop AV media strategies and plans for our clients
Work with media owners and tech vendors to bring proactive and new ideas and opportunities to our clients, and to improve the agency’s capabilities
Create clear and impactful presentations to communicate our recommendations to our clients
Media buying and campaign management
Spearhead AV Planning & Buying for Yonder Media’s growing client base
Manage and deliver campaigns to meet targets and objectives
Develop media owner relationships and lead negotiations
Oversee media performance audits
Produce and maintain accurate forecasts across all AV channels
Agency and team development
Review and improve the agency’s capabilities today – benchmarking our capabilities and identifying where we can get better
Recruit and develop junior members of the team
Spread AV knowledge amongst the wider agency, and planning team by being an internal champion for your channels
Marketing and new business
Lead our AV thinking in new business pitching and organic business development, leveraging media partner relationships to bolster our thinking and ideas
Support the marketing of the agency through writing of case studies / award entries and blog posts and social media
Capabilities
You will have great knowledge of the UK AV landscape
You will have strong AV planning skills and a good knowledge of both brand and performance best practice
You will be able to manage senior client stakeholders
You are an entrepreneurial self-starter
You will have a good knowledge of TV planning & buying systems
You will have experience working inside an independent agency, or the desire to do so
You will have a good knowledge of addressable TV, VOD, and (ideally also) Youtube
You will have the skillset to develop buying updates, campaign updates and reviews which you can confidently present to internal and external stakeholders
You will have a great understanding of the planning process from initial client brief all the way to post campaign analysis and presentation
You will have experience in client account management and have excellent client handling skills
You will have a growing contacts book of media owners
You have top notch communication skills (verbal and written) with natural gravitas in front of clients
Leadership skills, in setting the tone for your team and bringing people with you
You will be able to manage and develop different people in your team, adapting your management style accordingly to get the best out of everyone
You will also have the following qualities as a ‘Beyonder’
Natural team player and be able to turn their hand to a multitude of tasks
Knowledgeable and opinionated on the media marketplace
Curious and creative-minded
Motivated to help us shape this fast-paced and exciting agency
The Package
Competitive salary depending on experience
25 days holiday per annum plus 8 UK bank/public holidays
Summer hours
Flexible Christmas arrangements
Birthday day off
Membership of a contributory pension plan
Annual Travel / Season Ticket interest free loan scheme
Cycle to Work scheme
Access to discounted private health insurance
Free subscription to wellbeing app
Employee Assistant Programme (EAP)
Hybrid work from office / work from home: currently 3:2 split
25 days holiday per annum plus 8 UK bank/public holidays
Summer hours
Flexible Christmas arrangements
Birthday day off
Membership of a contributory pension plan
Annual Travel / Season Ticket interest free loan scheme
Cycle to Work scheme
Access to discounted private health insurance
Free subscription to wellbeing app
Employee Assistant Programme (EAP)
Hybrid work from office / work from home: currently 3:2 split
The Agency
Yonder Media is the audience first, creative media agency. We’re a modern independent media agency, passionate about growing brands by putting audiences and imagination at the centre of everything we do. We believe everything (and everyone) is media, and we’re here to help clients make the right choices in a complex landscape.
We’re part of marketing services group The Beyond Collective, which consists of Frontier (brand strategy), Above + Beyond (creative) and Collective Studios (production and then some) as well as Yonder.
We work independently and together, and there’s always a collective feel to everything we do, with access to diverse thinking and amazing talent from across the creative industries.
At Yonder, we plan, buy and optimise media across paid, owned and earned channels, guided by an understanding of the role that marketing and communications needs to play. We consider every touchpoint and challenge ourselves to think objectively and creatively. As media experts, we know that how you show up is as important as where you show up.
We’re part of marketing services group The Beyond Collective, which consists of Frontier (brand strategy), Above + Beyond (creative) and Collective Studios (production and then some) as well as Yonder.
We work independently and together, and there’s always a collective feel to everything we do, with access to diverse thinking and amazing talent from across the creative industries.
At Yonder, we plan, buy and optimise media across paid, owned and earned channels, guided by an understanding of the role that marketing and communications needs to play. We consider every touchpoint and challenge ourselves to think objectively and creatively. As media experts, we know that how you show up is as important as where you show up.