Business Development Manager

Job description

Do you have enough talent, enthusiasm and courage to join the Digital Fuel journey?

We work with unique and interesting brands who need us to get as passionate about what they do as much as ourselves. We look for the freshest talent who not only think creatively but constantly challenge the status quo. Specialising in iGaming and online gambling the market space is one of the fastest-paced in the world and requires whip-smart tactics for brands to stay ahead of the game.

Scratch the surface of Digital Fuel and you will find a melting pot of talent, we strive to do differently and constantly seek to evolve. We do not care where you came from but we do care about what you can do and what you can achieve with us. We will support you on your Digital Fuel journey and develop your professional and personal skills. With accredited courses and training and being members of the Institute of Practitioners in Advertising, we access the latest and most relevant knowledge hubs.

Job Description:

The Business Development Manager is a new role at Digital Fuel Performance which directly supports the Growth Director with the implementation of the new business strategy to develop a robust new business pipeline. They will have primary ownership and control over securing new client work and revenue. They will play a key role in managing the agency’s response to invitations to pitch and manage the entire pitch process internally, ensuring brand values and solutions are pitched with a deep understanding of the agency`s products and services.

They will often initiate contacts and make connections on behalf of the agency leadership team. They will assist the Growth Director in further developing a business development culture throughout the agency with defined targets and KPIs.


Working with agency leadership on a business growth strategy to include organic and new business targets

Supporting the senior team with data and insights into sectors, and helping them prioritise.

Being aware of what is going on in the industry, sharing insights from e.g, the marketing press, trends etc.

Contacting prospects to secure meetings for both yourself and other senior people

Managing the responses to inbound enquiries, and to enquiries generated through targeted outbound activity.

Manage pipeline of leads, being able to communicate stage of pipeline,

Manage pitch and proposal deadlines in line with other key stakeholders and their responsibilities.

Developing and maintaining mutually beneficial partnerships with third parties (including suppliers and agencies) to enable leads and referrals to be shared, and to ensure an agreed commercial basis to incentivise the process.

Managing the process of staying in touch with prospects via regular correspondence using the agency’s CRM system (Pipedrive) to maintain accurate records and coordinate all-activity internally.

Responding to initial requests from prospective clients by writing requests for Information (RFIs) which help get the agency onto the pitch list. Able to source and develop content for these. Help to qualify leads to ensure viability and size of opportunities.

Overseeing and creating the prompt delivery of pitch materials, presentation, decks etc. based on an understanding of the client's needs. Utilising existing in-house pitch libraries and resources as well as working with the management team.

Representing the agency at initial meetings’ either with senior leadership or on their own. At these meetings they are aware that clients want agencies who listen and seek to understand before replying.

Preparing reports to review which investments in new business activities are working best and prepared to argue to drop what is not working. They are developing commercial astuteness

Keeping the agency credentials and any sales collateral updated in agreement with the senior team

Reporting weekly to the senior team on progress and delivery of KPI`s including stages of leads, value and likelihood of success.


An understanding of Digital Marketing

This role is 100% New Business, ability to be a fast-paced hunter!

Minimum of 4-years in an agency environment with a proven track record of new business wins

Experience as an account handler (AM, SAM, AD), ideally working in a B2B marketing environment

Knowledge, Skills and abilities

Excellent communicators in all mediums, persuasive.

Able to write clear and concise copy with creativity and flair.

Curious in developing and maintaining current knowledge of the advertising landscape and competitive activity.

Can present the agency "brand" and its products and services.

Capable of understanding the agency’s long-term vision and communicating this to others

Problem solvers, for example able to show a client how an agency service will help them

Adept at win: win negotiations and long-term relationship building

Good at asking open questions and listening to the answers

Excellent at collaboration and motivating others to help them

Adept at picking up new concepts and skills rapidly e.g., the latest in media or new techniques for proving effectiveness; as well as the ability to proactively research and find out information.

Ability to win new business and pass the client to the Group Account Director who will deal with the technical aspect of the account

Drive and motivation and an entrepreneurial spirit.

The Package

Salary: £40,000 - £45,000

Company Share Save Scheme (After completion of first year)

Annual Bonus of up to up to 10% discretionary, based on agency-wide revenue targets

Flexible working

Employee Pension Scheme

25 days annual leave plus a day off for birthday

Inclusion in an accredited training programme

Dynamic Rewards Package

The Agency

Introducing Digital Fuel Performance

Our team of marketing experts have been delivering results for clients in the iGaming, sports, entertainment, and leisure sectors across the globe since 2013. Our 100 years of combined industry experience has helped businesses boom and reach their potential.

We are a full-service digital marketing agency, offering services such as Paid Media, Design, Affiliate Marketing, Content and SEO but we like to think we offer so much more to our clients. From the planning and strategy stage to execution.

Our experience.

Digital Fuel’s team has both agency and client-side experience. We have sat on both sides of the table and we understand the challenges faced by our clients and businesses today.

Our team is a combination of iGaming, sports, Esports and entertainment marketing experts. We utilise our in-depth knowledge combined with the latest technology to build an effective performance marketing strategy for our clients.

We welcome talent at Digital Fuel

Diversity and inclusion are at the forefront of our beliefs. Digital Fuel is for everyone. It is our number one priority to ensure that everybody is heard and that there is a true sense of belonging within our agency.