Content & Social Media Manager

Job description

Join our dynamic communications team and support the voice of UK advertising's trade association. The Advertising Association seeks a skilled and passionate Content & Social Media Manager to help deliver our B2B communications and amplify our impact across social media, our website and communications materials including the Annual Review.

What you'll do

Reporting to the Communications Director, you'll play a key role in:

Driving the narrative for priority workstreams: Take day-to-day management of communications for workstreams including our public trust campaign and support for the ASA, inclusion and talent development (All In), climate action and sustainability (Ad Net Zero), insights and thought leadership from the thinktank, Credos, support for events and training courses including LEAD and the Media Business Course, and championing creative excellence through activities at Cannes Lions and The Works, as well as the Christmas advertising season.

Crafting compelling content: Develop engaging articles, newsletters, reports, social media posts, decks and video scripts – informing and inspiring members, policymakers, and industry stakeholders. This will also include managing and developing the association’s Annual Review and contributing to our quarterly evaluation.

Mastering the social media landscape: Owning our well-established LinkedIn and Instagram, and developing our new TikTok channel, crafting impactful content strategies and leveraging unique tools to build vibrant communities and amplify reach.

Visualising the story: Possess a keen eye for captivating imagery and design, ensuring content is not only informative but visually stunning and attention-grabbing. You will work with our in-house designer and external partners to deliver the highest quality work for our industry and members.

Providing specialist, expert support: Work collaboratively with colleagues across the Association to develop a cohesive communications strategy, offering content and social media expertise across all our work.

You'll thrive if you have:

-Proven experience in a content or social media role, ideally within advertising or marketing industry, through multiple annual cycles.
-The ideal candidate will also have experience in B2B journalism / marketing within the advertising & marketing trade press, with an understanding of the landscape and an established industry network.
-A strong understanding of the UK advertising landscape and its current challenges and opportunities, as well as an interest in the UK’s political landscape, being able to demonstrate an understanding of political sensitivities around key issues.
-Strong understanding of Content Management Systems to work with our suppliers to maintain and update website content, including the membership section of the website to help provide excellent member value.
-Proven excellence in content creation, with a portfolio showcasing engaging writing, social media expertise, and visual storytelling skills.
-A passion for data-driven decision making and the ability to track and analyse content performance across platforms.
-Exceptional communication and collaboration skills, building strong relationships with internal and external stakeholders.

The Package

Private medical insurance.
22 days holidays (plus bank holidays & Christmas closure, increasing to 25 days with length of service).
Enhanced employer pension contributions.
Life Assurance and Income Protection.
Budget for Learning & Development.
Mobile phone allowance.

Please note this role is London-based with hybrid working; employees are expected to be at the office a minimum of 3 days a week.

The Agency

The Advertising Association is the trade body that represents the interests of advertisers, agencies and the media. Its purpose is to promote responsible advertising and its value to the wider society. The Advertising Association acts as a vital link between our industry, government and regulators. We actively engage with key policy stakeholders on issues ranging from digital regulation, the future of skills, AI, public health, the impact of the cost-of-living on business, sustainability, and responsible advertising.

Our Communications team delivers campaigns on behalf of the UK advertising industry across a wide range of industry issues, such as the economic performance of our industry, public trust and favourability towards advertising, as well as working to promote our workstreams, dealing with topics such as climate action and inclusion. We respond rapidly to policy announcements and are the point of contact for journalists. It’s our job to know how the industry and the AA are being talked about in the trade press and to ensure that our proactive agenda is being fully and accurately reported on. We also produce a range of creative content which tells the industry’s story, from podcasts to videos on our website.