Job description
About the role
The International Marcomms Manager will be part of the Ad Net Zero team based in London which services the Global Group supporters and our expanding international chapters, initially the US. The role will cover all aspects of marketing and communications support and will work alongside the communications team at the Advertising Association, reporting into the Director of Communications.
Responsibilities include:
-Developing and delivering a central marketing programme for the Global
Group
-Production of central marketing assets which can be used by international
supporters of the Ad Net Zero, such as decks, messaging docs and Q&As
-Ongoing management of content for adnetzero.com and its social
channels
-Support to fulfil the production of communications activities such as
podcasts, speaker opportunities at events and media relations
-Delivery of high-profile marketing activities at Cannes Lions each summer
-Delivery of the Ad Net Zero Global Summit which takes place each
November
-Working closely with the fellow Ad Net Zero team members to maximise
developments to the benefit of the Global Group and international
chapters
-Working with the Advertising Association Finance team to deliver
activities through an agreed marketing budget
-Be the point person for requests for marketing materials from Global
Group supporters and international chapters
Skills and Experience
The successful candidate will have:
-Have strong B2B marketing and communications skills – with significant
previous experience in the advertising industry
-Excellent writing and design capabilities, with a proven ability to produce
high-quality professional materials for the businesses you have worked at
-Experience in managing content production for events – in-person and
online
-Ability to build collective action on activities, being able to present
effectively in meetings, sharing opportunities and driving engagement
from participants
-Knowledge of best practice in campaign reporting to provide regular,
consistent updates on marketing and comms activities
-Have a proactive and problem-solving attitude to work
-Be self-motivated and good at motivating others
-Understanding of the broader context of climate change and its context
within the advertising industry
-Understanding the broader business need for climate action and the way
businesses are currently measuring their performance
-An appetite to further their sustainability knowledge, including attending
relevant industry events, reading industry articles and reports.
-Completing the Ad Net Zero Essentials training and engaging with any
other applicable industry/sustainability learning opportunities.
The Package
Benefits
Private medical insurance
22 days holidays (+Bank holidays, increasing to 25)
Enhanced employer pension contributions
Life Assurance and Income Protection
Learning & Development budget
Mobile phone allowance
Company social events
The Agency
Advertising Association
Advertising Association - Ad Net Zero
In November 2020, the Advertising Association launched Ad Net Zero, an industry-wide initiative to help UK advertising respond to the climate crisis caused by CO2 emissions. Ad Net Zero’s mission is for immediate, collective industry action to help achieve real net-zero carbon emissions from the development, production, and media placement of advertising. In summer 2022, a Global Group launched with the intention to expand Ad Net Zero internationally, with immediate focus on the US market. The US chapter launches in Q1 2023, with more international chapters planned during 2023 and 2024.