Media Planning Account Director

Job description

Job description:
Account Directors are responsible for planning OOH solutions on behalf of all of Kinetic’s agencies and clients; they lead their team in the planning and buying of OOH media and develop good relationships with media owners. They help deliver departmental objectives, grow billings and deliver business opportunities and they manage Senior Account Managers, Account Managers and Account Executives. They are expected to collaborate and share learning and experiences with the wider Planning department and to contribute to Kinetic as an active member of the business.

Key responsibilities of the role:
• Promote Kinetic’s offering to clients and agencies and identify ways of driving more revenue
• Help to ensure the team are providing clients/agencies with the highest level of service, delivering on criteria in service charters/hitting or exceeding KPIs
• Ensure that teams are delivering on all elements of service charters and updating booking systems to ensure campaign systems are up to date
• Actively promote all Kinetic SBUs and identify ways of communicating benefits to agencies and clients to drive revenue
• Develop new ways of servicing the needs of clients and agencies and delegates responsibility accordingly
• Resolve any client or campaign issues
• Manage and motivate their team to ensure they are delivering effective OOH solutions for clients
• Work to place creativity at the heart of our offering – either through promoting data led planning via Aureus or driving innovation and technology
• Demonstrate regular and effective use of all Kinetic and industry tools and systems and training others where applicable
• Have an in-depth understanding of Kinetic’s 4D planning philosophy, embed it in the team and use all elements of the planning process
• Promote and collaborate with Kinetic Active to educate the team internally and clients and agencies externally on the benefits of converging OOH with mobile, digital, social and more established media
• Grow and develop clients’ business on OOH and ensure tasks are delegated where appropriate
• Participate in Client Audits and working with Trading and Investment
• Showcase best practice planning to the team and monitor quality of output
• Build excellent rapport and relationships with Media Owners
• Share experience of negotiating pricing and booking campaigns
• Co-ordinate short-term opportunities and monitor spend commitments with key media owners to meet targets
• Monitor value delivered to agencies
• Demonstrate knowledgeable opinion on vendor news and activity
• Resolve challenging client issues and team issues
• Oversee Senior Account Managers, Account Managers and the development of Account Executives
• Positively motivate the team and lead by example, acting as a mentor to junior staff
• Get involved in the wider Kinetic business - helping with training, Employee groups (Green Team, Team Roots, Team Pride, Team Enable, Mental Health Allies),forums, agency initiatives, business opportunities, developing tools and systems, creative ideas, internal and external events etc

The Package

• Pension, medical, life assurance and income protection

• £250 My Growth Fund – use the fund to contribute to anything that enhances your wellbeing or towards learning a new skill (new set of weights, language course, breathing course – your choice!)
• Plus, access to a wide variety of industry recognised courses provided by internal WPP and Group M sources, external trainers and bodies such as the IPA, NABS etc

• 25 days holiday, rising to 30 days with length of service
• Office closure between Christmas and New Year (so no need to use holiday)
• Flexible bank holiday policy – option to move national holidays for days of personal significance
• Your birthday day off
• 1 day off annually for volunteering
• Core hours of 10am- 4pm within a flexible working schedule and 4pm early finish Friday
• Opportunity to join internal networks – Green team, Team Pride, Team Roots, Team Enable, Social Committee amongst others

• Opportunity to participate in internal and external mentoring programmes
• Enhanced Family Leave Policies
• Annual Season Ticket Loan and Cycle to Work scheme
• Employee Assistance and Lifestyle Provider (Lifeworks)
• Long term anniversary awards
• Plus, lots more evolving wellbeing and social perks

The Agency

Kinetic are the UK’s #1 specialist Out Of Home (OOH) agency. We work with more of the UK’s leading brands (Tesco, Warner Bros, Coca Cola etc) and agencies than anyone else to influence valuable audiences on the
move. We are a diverse group of passionate experts, united in our devotion to one medium.

We are entering a new era for OOH, one defined by significant growth, disruption, and tech innovation. We want to be the agency that is leading the industry through this change. To deliver outcomes that are human, inspiring, and effective.

Our company values - agility, integrity, innovation, passion and focus -demonstrate how we build relationships and conduct business. Our world is changing, and we are looking for new talent to join us. People who are excited by the possibilities ahead for OOH, that share our appetite for change, that can live our values and will help us to transform our business and the wider industry.