Paid Media Strategy & Activation Specialist

This is a great opportunity to work in a rapidly growing global agency network, on sectors such as aerospace, technology, financial and software. Gravity Global is the world’s most awarded B2B agency and is currently agency of the year in both the UK and the US.

Gravity Global is looking for a paid media strategy and activation specialist across search, social, display (predominantly Google) to support our busy team in London.

You need to be independent, self-organising, and self-motivated with a strategic and commercial head on your shoulders - figure out where the opportunity lies, what needs done, do it, and make it accountable to how it will drive campaign success. This is a new role in support of some of the smartest and busiest brains in the agency right up to the CEO.

Reporting into and mentored by the head of paid, data and analytics, the role will provide room for growth and the opportunity to be involved in diverse and challenging projects across our global agency network.

Expertise required:

1) Social Paid Advertising
• Strong experience creating / managing advertising on LinkedIn, twitter
and Facebook. This would be everything from lead generation to traffic
and brand awareness programmers
• Working with the campaign creative and copywriting teams in asset
creation
2) Search Advertising
• Strong experience creating/managing advertising on Google specifically
• Good at keyword research/optimisation and reporting
• Working with the copywriting teams in ad creation and be able to write
ads independently
3) Google Analytics
• Strong experience reviewing/reporting and setting up Google Analytics
4) Display Advertising
• Good experience creating/managing display campaigns on Google
• Experience with programmatic and other forms of Display would be a
bonus
• Working with the campaign creative and copywriting teams in asset
creation
5) Strategic/commercial outlook
• What the goals / KPIs might be for a campaign
• Which channels might be best placed to achieve them
• What happens if it's not working
• How could it scale
• Align with creative and production agency teams to support strategic
development
• Understand how all the above contributes to overall campaign and
content strategies and able to connect these up into campaign planning
and asset/content
creation.
6) Reporting and optimisation
• Good experience reporting on campaign performance from excel and
dashboards to insights
and recommendations
• Ensure paid social campaigns are built on time and aligned with overall
media strategy.
• Ensure central campaign goals are met and exceeded
• Maintain budget trackers to prevent over or under-spend.

Desirable:

• Ability to contribute to and support organic social campaigns from a
strategy and activation perspective, working with a copywriter

Experience/skills required:

• Strong experience in a similar or related role
• Hands on in developing strategy, activating, reporting on, and optimising
paid media campaigns
• The ability to communicate well – good at expressing reasoning and
recommendations both verbally and written
• A desire to learn and improve - we don’t need someone who is absolute
expert on everything above, but you must be driven to learn from the
team, self-starting in learning, and likewise contribute back into our
collective expertise
• Comfortable having client facing relationships, and confident
presenting/able to think through things with clients

What we can offer:

• Competitive salary + benefits
• Global career development opportunities
• Hybrid working with up to 2 days in the office (usual hours 9 – 5:30pm,
Monday to Friday)
• Central London location in Finsbury Square with fabulous offices
featuring an impressive outdoor terrace with stunning views across the
city
• Opportunities to get involved with working groups such as Diversity &
Inclusion, Wellbeing and ESG / Sustainability

Gravity Global is the world’s most awarded marketing consultancy working with complex brands in complex markets. Headquartered in London and with offices across the UK and an evolving global presence, we are growing fast.