Paid Social Manager

Job description

If you would like to apply for this role, please send a cover letter alongside your CV, detailing why you're interested in the role and how you're suitable.

This role sits in our Activation team, working closely with the Planning and Data teams, and other channel specialists (e.g. audio, TV, programmatic and search). The Paid Social Manager runs campaigns end to end and implements best-in-class strategy and processes.

This is a comprehensive Planner/Buyer position, responsible for the planning and output of social campaigns. However, we’d strongly encourage and invest in training in other channels (such as influencers, PPC), depending on the person’s individual career goals and business needs.

Beyond full service management of client campaigns, this role may also cover strategic projects, audits and temporary support of clients’ in-house social activity.

The Paid Social Manager will work with the Performance Director, Head of Digital, Business Directors, and other Digital Managers to continually evaluate the market and onboard the best technology, data partners and media vendors.

Analytics, attribution and data visualisation are a key part of this role. You’ll be intrinsic in the agency’s evaluation and implementation of measurement, test and learn framework and targeting solutions, in the short and long term.

This role is very client-facing and requires someone who can see ‘the bigger picture’ and understand how all channels fit together to deliver our clients’ objectives, not only their specialist disciplines. Your social activity is often part of an integrated media plan featuring both “offline” and “online” channels, and must work cohesively with these touchpoints, as well as owned and earned communications.

The role will always cover a mix of advertisers across different verticals. As a young independent agency, we regularly work with start up and scale up brands, occasionally launching advertisers’ very first media activity. Therefore you need to understand onboarding/account set up processes comprehensively.

This role will include line management responsibilities, taking ownership of team members’ growth and development, ensuring they also work towards Bicycle’s key values of Drive, Balance, and Freedom. You'd be supported by a Paid Social Executive.

This role reports into the Performance Director, who in turn reports to the Head of Digital.

Essential skills & experience:
2.5+ years’ experience in paid social media; you’re highly proficient in planning, activating, optimising and reporting across diverse campaign types and advertiser categories. This doesn’t have to be solely agency-side, but some agency experience is strongly preferred. A mix of performance and brand activity will be useful, as well less frequently-used campaign types such as app install.

Strong knowledge of the latest techniques, developments and challenges in the market - e.g. new ad products, data, tracking, audiences.

Experience in dashboarding and data querying is a plus. You monitor and communicate social landscape developments to the wider agency, and ensure they’re integrated into media plans. Experience with technical aspects of campaign setup such as tracking, tag management, and CAPI. GA4 and Campaign Manager experience is also beneficial.

Experience across Meta, Twitter and TikTok. Ideally also Snapchat, LinkedIn, Reddit, Pinterest. B2B / LinkedIn experience preferred.

Strategic capabilities: you’re able to translate clients’ business problems into suitable media KPIs, thinking beyond media metrics. This is not solely an implementational role - you need to be able to translate non-social specific campaign briefs, and brands’ challenges, into effective social plans.

Skilled in analytics. You identify and interpret meaningful insights, and proactively ensure they’re acted upon. You have experience running brand uplift studies and working with reporting dashboards.

Able to build and develop strong, positive, productive relationships with clients, as well as our vendor contacts, internal teams and other external stakeholders (e.g. creative agencies).

Contribute to internal resources, process development and the upskilling of both colleagues and junior clients.

Participate in pitches, and manage the onboarding of new clients within your channels.

You’re proactive, positive, collaborative, well-organised, adaptable, numerate, commercially-minded and have strong attention to detail.

You have excellent written and verbal communication skills, and show an aptitude to presenting to senior clients and stakeholders.

You ensure that billing is completed accurately and quickly.

You’re passionate about media and communications, and want to do great work that will make our clients and the agency famous.

You’re enthusiastic and proactive about your development, actively working with your line manager and the wider agency to make the most of the training on offer and continually enhance your skillset.

Please note for this opening that we are only accepting applications with significant paid social campaign management experience.
This role is based in our Farringdon office 3 days per week.

The Package

Annual salary up to £42,000, dependent on experience

Benefits include:
- Private healthcare, death in service, pension, employee assistance programme
- Discretionary annual performance-related bonus of up to 8.33% of salary
- 26 days holiday (plus bank holidays)
- After two years, additional day holiday per year (up to 30 days)
- Annual 2 week working overseas allowance
- Additional time off for volunteering
- Monthly socials & annual away day
- Dog friendly office
- Generous training budget
- Free Audible membership
- 'Momentum Fund' to explore you personal hobbies
- Financial incentives for introducing successful new business leads or colleagues
- Cycle to work scheme
- Brompton Bikes available for getting to and from meetings around town

The Agency

About Bicycle:

Bicycle was founded by four people in 2021 because they believed that a better type of agency wasn’t just possible, but needed.

We are 100% independent, with no external investment whatsoever and proudly offer a full-service media and creative solution with fully global capabilities. We’re built on the power of ‘And’: creative & media, brand & performance, art & science, data & creativity, man & machine.

We are now 40 strong and one of the fastest growing agencies in the world. We already count Livescore, Carwow, Virgin Bet, OFX, Sarson’s, Zenb, ANNA Money, CVH Spirits, Tate & Lyle, Royal British Legion, Branston Pickle, Movember, Moju and Estrid amongst our clients.

We won The Drum’s Global Start-up of the Year Award in 2022 and were recently shortlisted for Campaign’s Start-up of the Year Award.

Development is core to our growth and is evidenced by us being accredited IPA CPD Gold status in 2023 and 2024. We are home to smart people who want to create incredible work on interesting brands.

In 2023, we were awarded B-Corp status and shortlisted for The Drum’s Best Places To Work.

In 2024, we were accredited the People First Promise badge by the IPA in recognition of our commitment to our people and their mental wellbeing.

Our mission:
To leave the industry better than we found it. To create famous and impactful work that you want to tell your mum about. To make a living and have fun doing it.