Planning Director

Job description

We’re building a modern independent agency from the ground up to offer a fresh alternative to clients, as well as agency talent who are frustrated in their current roles and know they can make a bigger impact and do better work. We’ve quietly built some great foundations and won some key accounts against proper competition, and 2022 is shaping up to be the year when people really start talking about Yonder as ‘the one to watch’.

The agency now has a growing roster of quality clients, and now we need a brilliant implementational planning lead, to drive excellence and innovation in the way we bring strategy, ideas and plans to life in channels at a granular, progressive level. We’re looking for someone who has proven experience particularly across social and digital planning, and across brand / brand response, and with some experience of performance media, or connecting into performance.

As the implementational planning lead, you’d be responsible for the quality, innovation and rigor of the channel plans; both vertically and horizontally.


1. Working with strategy team to help move the strategic audiences, tasks and ideas, into implementational approaches, channel tactics and plans.
Co-author/develop the channel principles
Bring audience channel behaviour and usage insights to bear on the planning
Own the channel KPIs that ladder up to the campaign objectives

2. Core Planning fundamentals: forensic knowledge of social and digital channels and how to deliver rigorous plans that connect the eco-system effectively
Set and allocate budgets; in total and by channel
Develop scenarios with credible, well informed recommendation rationales for phasing, flighting, effective weights and frequency
Depth of channel planning expertise is a must across all social platforms, YouTube and pre roll, digital display
Recommendations on platform products and formats and the required assets and messaging to deliver the most effective plans.
Establishing or developing internal processes, methodologies and systems, so we run the agency in a tight and organized way
Establishing or developing our relationships with media owners, so we are well set to get the most of our partners, both for strategy, and planning / buying

3. Training & development: lead and develop your team, providing training, support and mentoring so they reach their potential
We need our team of young planners to be learning from the best; developing the team and setting high standards and expectations is a key part of this role.
Knowledge of the right industry and media owner training courses for teams to attend


Broad & deep knowledge of the UK media landscape
First rate media planning skills and a good knowledge of marketing theory and best practice
Good knowledge of other marketing disciplines beyond paid media, and how it all fits together for marketing clients
A solid contacts book of media owners
Top notch communication skills (verbal and written) with natural gravitas
A proven track record in training and developing a team
People recognise you as a team player, with the ability to work across the wider teams and foster collaboration and new ways of working
Creative thinking and problem solver with a passion for the industry and for media planning
You are a doer and take pride in getting stuck in. You’re all about the detail
You have good knowledge of media measurement techniques / media effectiveness research techniques

You will also have the following qualities:

Natural team player and be able to turn their hand to a multitude of tasks
Knowledgeable and opinionated on the media marketplace
Curious and creative-minded
Motivated to help us shape this fast-paced and exciting agency

The Package

Competitive salary
25 days holiday per annum plus 8 UK bank/public holidays
Summer hours
Flexible Christmas arrangements
Birthday day off
Membership of a contributory pension plan
Annual Travel / Season Ticket interest free loan scheme
Cycle to Work scheme
Access to discounted private health insurance
Free subscription to wellbeing app
Employee Assistance Programme (EAP)
Hybrid work from office / work from home: currently 3:2 split

The Agency

Yonder Media is the audience first, creative media agency. We’re a modern independent media agency, passionate about growing brands by putting audiences and imagination at the centre of everything we do. We believe everything (and everyone) is media, and we’re here to help clients make the right choices in a complex landscape.

We’re part of marketing services group The Beyond Collective, which consists of Frontier (brand strategy), Above + Beyond (creative) and Collective Studios (production and then some) as well as Yonder.

We work independently and together, and there’s always a collective feel to everything we do, with access to diverse thinking and amazing talent from across the creative industries.

At Yonder, we plan, buy and optimise media across paid, owned and earned channels, guided by an understanding of the role that marketing and communications needs to play. We consider every touchpoint and challenge ourselves to think objectively and creatively. As media experts, we know that how you show up is as important as where you show up.