PPC Manager/Specialist

Job description

Permanent full-time role

Based in Leamington (Cogent will be based at The Fold* from October)

*The Fold is a creative workshare space at the heart of Leamington’s Creative Quarter, just south of the Parade (town centre) and a stone’s throw from Leamington Spa train station.

What are we looking for?

An individual who loves all things digital, but first and foremost digital paid media and paid social. If you are great with Meta Ads, Google Ads, and like sponsoring content on LinkedIn, TikTok, and Pinterest, you are the perfect person for this role.

The Role

Working in our digital team, reporting to our Digital Director, and working collaboratively with our SEO, account management, creative, and PR/social teams. You will be supported by a digital marketing executive, who you will line manage and mentor as part of your role.

Day to day you will primarily be managing paid media campaigns create reports based on campaign performance, provide insight and present findings to clients in regular meetings. You’ll be super organised too - looking after multiple projects at once, sticking to deadlines and collaborating with people – whether that’s colleagues, clients or third parties (not the balloons and cake kind) which is key to the role.

Job/Team Purpose

Implementing PPC/paid media strategies for clients, providing them with insight and proving the value of digital to their business. Leading the day-to-day paid media strategy as well as reporting, analysis, and optimisation of paid campaigns.

Knowledge/Experience/Skills Needed

Must Have

Detailed understanding and experience of paid media platforms (2+ years’ experience preferred managing paid media campaigns, ideally in an agency environment)
Google Ads experience
Google Analytics experience
Meta Ads (Facebook and Insta) experience
Excellent attention to detail
Diligent; for understanding processes, adapting to new ones, and ensuring that processes are followed accurately
Calm and professional under pressure
Highly self-motivated with a proactive, ‘can do’ attitude
Effective communication and presentation skills


LinkedIn, TikTok and Bing Ads
Google Tag Manager and Google Looker Studio
An understanding of SEO
Ability to work on a range of different clients and projects, across both B2C and B2B sectors
Mentoring/coaching and or line management experience


Effective paid media strategies for clients
Efficient delivery service to clients
Talented and informed agency
Be part of a strong agency/community culture

Role Responsibilities

Effectively set up and manage paid media (search, display, YouTube, shopping and social) campaigns to drive business value to our clients demonstrated through success criteria (KPIs)
Setting up reports and dashboards for campaign activity
Briefing the design team to develop assets for campaigns (images, animated ads, and video)
Presenting results to clients via conference calls and face-to-face meetings
Working collaboratively with all teams/departments across the agency (to include account management, creative, and PR/social teams)
Measure and report on campaign effectiveness – return on investment proven to clients
Effectively brief paid media tasks to colleagues, providing detailed instructions, and clearly detailed output
Proactive approach to continuous learning and development; keeping up to date with the latest emerging tools and software enhancements, and how this affects campaigns
Keeping up to date with paid media emerging legislation
Sharing your knowledge and expertise across the agency as part of our proactive internal learning programme
Embrace our values and behaviours

The Package

Total Reward Package

Up to £45K depending upon experience
35 days' holiday (inclusive of BH's and Agency Christmas closure)
Employer pension contribution of 4%, plus 4% employee contribution
Employee Life Assurance (4 x salary)

Benefits and Perks

One day each year (paid) for voluntary/charity work
Day off (paid) for your birthday
Increase to holiday at 3 years and 5 years service
Health cashback plan incl. 24-7 GP, and 24-7 EAP
IPA member agency; plenty of access to industry related tools and learning
Access to retail discounts through Pirkx membership

Ways of Working*

Hybrid working (from November this will be 3 days office based (Wednesday, Thursday, and 3rd weekday of choice and 2 office or home working days)
Option for ad-hoc work pattern flex-ing (flexible time bands scheme)

* We’re happy to discuss other flexible working arrangements with any successful applicant

The Agency

Brilliant people. Working together to produce brilliant results.

Cogent is an award-winning, independent, integrated marketing agency soon to be based at The Fold (a creative workshare space at the heart of Leamington’s Creative Quarter).