Programmatic Manager

Job description

This role sits in our Digital team, working closely with the Planning and Data teams, and other activation specialists (e.g. across AV, Paid Social & Paid Search). The Programmatic Manager runs campaigns end-to-end and implements best-in-class strategy and processes to maximise growth for our clients.

This is a comprehensive Planner/Buyer position, responsible for the planning and output of programmatic campaigns. This will involve managing the campaign planning and delivery process end-to-end, including, responding to client briefs, crafting media plans, setting up campaigns,, trading & optimising delivery, as well as crafting & presenting reports and post-campaign analyses to clients.

The Programmatic Manager will work with the Programmatic Director and Commercial Director to continually evaluate the market and onboard the best technology, data partners and media vendors. Alongside this, you’ll own key vendor relationships - championing new opportunities and training within the agency, and you’ll lead client trading and optimisation initiatives, ensuring activation is closely aligned to our clients business needs and objectives.

Analytics, attribution and data visualisation are a key part of this role. You’ll be intrinsic in the agency’s evaluation and implementation of measurement, test and learn frameworks and targeting solutions, in the short and long term.

This role is very client-facing and requires someone who can see ‘the bigger picture’ and understand how all channels fit together to deliver our clients’ objectives, not only their specialist disciplines. Your programmatic activity is often part of an integrated media plan featuring both “offline” and “online” channels, and must work cohesively with these touchpoints, as well as owned and earned communications.

The role will always cover a mix of advertisers across different verticals. As a young independent agency, we regularly work with start-up and scale-up brands, occasionally launching advertisers’ very first media activity. Therefore, you will lead the onboarding/account setup processes comprehensively and deliver expertise on the technical setup for our clients.

Although this is a programmatic specialist role, we’d strongly encourage and invest in training in other channels (such as AV) to support the development of our overarching activation function within Bicycle.
This role reports into the Programmatic Director, who in turn reports into the Head of Digital.

If you'd like to apply, please send your CV and a cover letter. Please do not apply for this position if you don't have 2+ years programmatic planning and activation experience, but if you do have an agency background and are interested in other types of roles at Bicycle, please email [email protected].

The Package

£40,000 - £45,000, dependent on experience

Flexible, extensive benefits post probation. These include:
- Cycle to work scheme (of course)
- Additional holiday for every full year as an employee of 2 years+
- Additional day of holiday per year for volunteering
- Dog-friendly offices
- Brompton bikes for employee use around London
- Annual away day & monthly socials
- Free Audible membership
- Generous training budget
- Private healthcare, death in service, pension
- Annual personal development fund to explore your passions and hobbies beyond work
- Incentives for introducing successful new business leads
- Annual performance-based bonus

The Agency

Founded by four people in June 2021 who believed that a better type of media agency wasn’t just possible but needed.

We are now 35 strong and one of the fastest growing media agencies in the world. We already count Livescore, Carwow, Virgin Bet, Kroo, Branston Pickle, Movember, Moju, La Vie, ANNA Money, Royal British Legion and Estrid amongst our clients.

In 2022, we won The Drum’s Global Startup of the Year Award and were shortlisted for Campaign’s Startup of the Year Award too. We're B Corp and IPA Gold accredited.

We are the Media Experience (MX) agency and believe that experience is the most important factor to lean into when considering communication for clients, and our unique 3X approach brings together, Media Experience, Customer Experience (CX) and User Experience (UX), to power effect in a way that other agencies simply aren’t able to deliver. We're built on the power of 'and': Brand and Performance, Art and Science, Data and Creativity, and Man and Machine.

We are in Clerkenwell, London and we have fully global capabilities in-house. We’re home to intelligent people who want to create incredible work on interesting brands. We are 100% independent, with no external investment whatsoever.