SEO Director

Job description

We need an inspired and experienced SEO obsessive to lead our SEO team...
You'll need to be an ambitious, enthusiastic SEO communicator and advocate.

The Role:
As SEO Director you will develop client SEO strategies and manage their campaigns and align and integrate with other digital media channels, including paid search (PPC), broadcast content, display and paid social, as well as wider client marketing activity.

As a leader of our SEO team, you will lead the team and be responsible for delivering award-winning integrated media solutions that push the boundaries of our industry. You will be responsible for the organic search executions within campaigns and aip product development & innovation in this area.

Where relevant, you will contribute to the account strategy & planning across our client portfolio, carving out SEO’s role within to meet and exceed their expectations.

You will help us to win new business, inputting SEO expertise into pitches as well as supporting client teams in cross-selling SEO across our portfolio.

Develop our SEO offering, approach, vision and toolset, driving our SEO offering forward and taking the lead on introducing new SEO technologies and to our client work

Support recruitment into the SEO team and line manage newcomers in the agency, as well as working closely with existing team and contractors.
Creating and developing client SEO strategies and planning supporting activity

Perform competitive analysis and identify gaps in client content or areas of improvement for content expansion

Train and support junior team members, briefing them on work including audits, keyword research and BAU optimisation tasks making sure they understand what’s needed of them.

Analyse data to determine the effectiveness of SEO activity on channel and wider campaign performance and complete execution of audits and other SEO work.

Communicating with clients to provide updates on the status of their SEO activity and campaigns and make suggestions to increase effectiveness when necessary.

Work with other media team members & Strategy & Planning Partners to align & integrate SEO activity with other media channels and client marketing objectives.

Taking a lead on pitches, winning new business and upselling SEO services to our existing clients.

Working with key members of the leadership, craft and account teams to develop truly client-centric, award-winning campaigns.

Help us show the world what real SEO looks like; educating clients and teams across the agency and contributing to the agency blog and third-party publications.

Owning QA and making sure that everything we produce and submit to external partners and clients is of the highest quality.

Skills and Qualifications:

A minimum of 5 years experience as an senior SEO Analyst, Manager, Director or similar expert SEO role within a digital marketing agency or client side

Expertise in Google Analytics

Highly skilled in SEO theory and execution across technical, content and off-site.

Deep understanding of ranking factors and search engine optimisation best practices

Strong analytical and mathematics skills & expertise

Strong communication skills – ability to communicate complex SEO concepts with clients and internal teams effectively and jargon-free

Time management – being able to juggle multiple activities and client accounts, ensuring on-time delivery of all required tasks

Nice to haves:

PPC - an understanding of the fundamentals of paid search (PPC) advertising campaigns

Social media marketing – an understanding of the main social media platforms (such as Facebook, Instagram and Twitter) and advertising formats used to promote products, services and brands online. Google Ads certified professional

Google Analytics certification, GAIQ

Experience of Scripting

Coding languages (for example JSON, Javascript, R, and Python)

Agency-side experience preferred

Experience running a diverse team effectively

The Package

Who we are. Who you are.

Our shared behaviours are what make our business.

Embrace uncertainty: Get comfortable with uncomfortable. Humans are hardwired to fear ambiguity and the unknown, but taking a calculated risk is the only way we’ve ever invented or survived.

Be daring: If you want to be great you won’t get there by standing still. Being daring might mean you sometimes have to break the rules. We champion the rule-breakers - they make change.

Be curious: Look where no one else is looking. Be eclectic and diverse in your reading and influences. Think of challenges as opportunities in disguise.

Be accountable: Do the right thing by your colleagues, your clients and yourself. You own the quality of your work. Good is never good enough. Own your failures alongside your successes. We learn more from them.

Be decisive: Don’t hedge. Our world moves fast, and data is illuminating. But sometimes you need to take a leap on little more than your gut feeling. Clear decision making creates momentum, inspires and leads from the front.

Be imaginative: When we’re young we have limitless imagination. Go there again. Everyone here is creative. And we are all only as good as our next great idea.

Be inclusive: We’re a deliberately diverse bunch who share a belief in the possible. Diverse perspectives generate collective intelligence. Our culture respects every perspective, every belief, every background.

Be direct: Say what you mean. Mean what you say. Don’t be afraid to voice your thinking - respectfully and with reason. Be conscious of how the things you do affect the people around you. How are you influencing them to be better and encourage them to speak up and add their voice?

We want to take you out of your comfort zone, to stretch and to learn. You must believe that anything is possible.

In short, we want you to be the best person you can be.

We know we're asking a lot. So we give a lot back.

In addition to a competitive salary we’ll give you everything you need to operate at the top of your game:

Full IPA & BIMA Membership

Ongoing dedicated training budget

Regular agency socials (non-compulsory!) and all the perks of agency life

Self-development funding for life, not just as an aip employee

Mentoring scheme

Premier League football hospitality

Headspace subscription

Healthcare benefits

Flexible working

Unlimited holiday

London and Brighton offices - but work wherever you are at your best

Midweek lunch budgets and free Friday refreshments

Access to a world-class research suite including Nielsen, Similarweb, WARC, IPA, BARB, SEMrush, aipAware, YouGov

Access to aip's business library - if we don’t have the book you want to read (unlikely!), we add it to the bookshelf.

We aren’t just any other agency. We are building a movement called Possiblism.

Ask us about it sometime. And if you are ready to make a difference, then get in touch today.

The Agency

About us:
Anything is Possible. We believe it so much we made it our brand.

We partner with leading brands on media, creative and tech solutions that transform client outcomes.

Now we’re the youngest ever agency to receive Effectiveness Accreditation from the Institute of Practitioners in Advertising. And we’re still just getting started.

We’re on a mission to transform the industry. We need great clients and great colleagues to help us make it happen.

We are Possiblists.

Are you?