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Knowledge Centre

Find publications, guides, reports, articles, videos, podcasts and more on all aspects of advertising

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The Making Sense Podcast: Ellie Nicolaou

True’s Ellie Nicolaou joins the IPA Making Sense podcast to explore what the media landscape looks like from a Gen Z perspective.

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    14 January 2026

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Brilliant Creative Brainstorming Essentials

This session is all about how to facilitate a brainstorm (large or small) to bring out the creative side of people and allow them to let themselves go.

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    13 January 2026

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Legal Seminar: Gen AI and Client Work, 20 Jan

Albert Yung, Associate Director at IPA, presents in person on the legal issues surrounding agencies using Generative AI tools in client work.

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    11 January 2026

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Karen Martin launches new qualification to empower next generation of creative talent

Designed for early-career creatives, the IPA Creative Essentials Certificate provides practical tools, inspiration and industry insight to help them develop, craft and sell work that truly moves...

  • Published

    8 January 2026

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Only the paranoid survive: rethinking effectiveness in 2026

One step back and two steps forward: Omnicom Media Group UK’s Charlie Ebdy asks if a more difficult advertising landscape could be an opportunity for more effective advertising.

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Charlie Ebdy

8th January 2026

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Recording of the IPA President's Reception 2026

IPA President Karen Martin delivered a speech at the IPA President's Reception 2026, exploring why creativity is the single most reliable engine for growth and urging the advertising industry to...

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    8 January 2026

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Creativity remains our greatest advantage

IPA President Karen Martin delivered a speech at the IPA President's Reception 2026, exploring why creativity is the single most reliable engine for growth and urging the advertising industry to...

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Karen Martin

8th January 2026

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IPA announces 2026 New Year Honours

The IPA is celebrating Alessandra Bellini, Jamie Elliott, Lord Michael Grade, Joyce Kelso, Tim Lindsay and Nigel Sharrocks for their outstanding service and for raising the reputation of adland at...

  • Published

    7 January 2026

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A New Year and a New Era for Employment Law

The Employment Rights Bill received Royal Assent on 18 December 2025 and is now the Employment Rights Act. This employment law update provides top level guidance to IPA members on the key...

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    7 January 2026

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IPA appoints new City Heads for Birmingham and Leeds

Simon Bollon has been appointed as IPA City Head for Leeds and Yorkshire, while Penny Took is the new IPA City Head for Birmingham and the Midlands.

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    6 January 2026

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IPA Competition Law Compliance Policy

This policy has been prepared to advise IPA staff and members about competition law and how it impacts on the way we do things. It provides general guidance on minimising infringement risks and...

  • Published

    5 January 2026

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Consumer Protection Law update – What agencies need to know

The guidance outlines how the DMCCA updates UK consumer protection enforcement, expanding the CMA’s powers and increasing agencies’ potential liability for misleading advertising practices.

  • Published

    5 January 2026

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CMA publishes new guidance about how pricing should be communicated to consumers

The CMA’s new price transparency guidance explains how businesses must clearly present total, non‑misleading prices, including all mandatory charges, in advertising and consumer communications,...

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    5 January 2026

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Advertising “From £X” Prices – Ad Law Update

ASA ruled on a number of ads and found them misleading because they exaggerated the price of hotel rooms. Ads for Ibis hotels, Booking.com, Hilton and Travelodge which stated “[name of hotel} rooms...

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    5 January 2026

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IPA activity calendar Q1 2026

Discover all the key IPA initiatives, events, courses, and qualifications happening in early 2026 with the IPA Activity Calendar Q1, your essential guide to staying informed and ahead in the industry.

  • Published

    19 December 2025

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Tesco’s Murray Bisschop to Chair IPA CPD Gold Judges

Bisschop and the judging panel will examine CPD Gold submissions and honour those that demonstrate an embedded, effective and innovative culture of learning throughout 2025.

  • Published

    18 December 2025

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IPA Rule Book

IPA members, both corporate and personal, shall conduct their business and themselves in accordance with the requirements of the IPA Royal Charter and Byelaws and this Rule Book.

  • Published

    17 December 2025

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Using currency in advertising

Legal guidance on how banknotes and coins can be shown in advertising.

  • Published

    15 December 2025

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Gen Z Unfiltered: Three, six months, and a year in – a real reflection of 2025

True's Ellie Nicolaou reflects on 2025, on completing her apprenticeship, her challenges and achievements and shares the five lessons that changed how she works and thinks.

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Ellie Nicolaou

11th December 2025

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The Making Sense Podcast: Sarah Gale

Global's Sarah Gale joins the Making Sense Podcast to explore the power of insight and data and why AI can't replace human thought.

  • Published

    10 December 2025

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Nucco joins IPA membership

The IPA is pleased to announce that Nucco was elected into IPA membership at its quarterly Council meeting on Thursday, 4 December.

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    8 December 2025

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The turbulence test of 2025 and how advertising stayed airborne

IPA Director General Paul Bainsfair looks back at a turbulent 2025 for the advertising industry. How did we adapt and how did we stay airborne?

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Paul Bainsfair

8th December 2025

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IPA welcomes final ASA guidance on LHF advertising rules

The ASA response includes statutory guidance for the industry on new rules on LHF advertising that come into effect from 5 January 2026, and will be incorporated into the CAP and BCAP Codes.

  • Published

    4 December 2025

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The Effectiveness Files: Alistair Macrow

Alistair Macrow, former CEO of McDonald's UK & Ireland, explores his journey from CMO to CEO and the value that marketing brings to a business.

  • Published

    3 December 2025

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A bloody mess: A live AI film experiment

A live film experiment from Made by Humans, where humans and machines collide in real-time to create something extraordinary. Part education, part performance and entirely chaotic (in the best way).

  • Published

    2 December 2025

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Risk, collaboration and creativity at the IPA Sustainability Summit 2025

Founder of Planet Positive Production, Carly Stone, attended the IPA Sustainability Summit in November. Here are her key takeaways from the Summit, originally posted to LinkedIn, alongside the...

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Carly Stone

1st December 2025

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IPA and ISBA release updated version of their Creative Services Framework Agreement

The Creative Services Framework Agreement (CSFA) is designed to help agencies and advertisers build clear and effective long-term relationships.

  • Published

    27 November 2025

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Talent development in the advertising industry: Are you doing it right for Gen Z?

Talent development in the advertising sector is evolving, with apprenticeships becoming a crucial method to attract and nurture Gen Z talent. Agencies that adopt apprenticeships can foster...

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James Ellis

27th November 2025

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Rory Sutherland: Marketing and advertising have failed to market themselves

In a discussion spanning TK Maxx, geriatric aids, and the value of sometimes ‘being more puppy’, Sutherland argues that marketing and advertising have fundamentally failed to explain, price and...

  • Published

    26 November 2025

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In loving memory, Denise Turner

Since the sad news of the passing of our beloved Media Research Director, Denise Turner, we have been deeply moved by the outpouring of tributes and messages from across the industry. The heartfelt...

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IPA

26th November 2025

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The Making Sense Podcast: Rory Sutherland

Simon Frazier sits down with the inimitable Rory Sutherland for a discussion spanning TK Maxx, geriatric aids, and the value of sometimes ‘being more puppy’.

  • Published

    26 November 2025

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'Tis the Season to be Anxious

First presented at MRG Conference 2025 in Utrecht using data from The 2025 Christmas Consumer,...

By Caris Brett

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Members: Free

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