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News

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IPA welcomes final ASA guidance on LHF advertising rules

The ASA response includes statutory guidance for the industry on new rules on LHF advertising that come into effect from 5 January 2026, and will be incorporated into the CAP and BCAP Codes.

  • Published

    4 December 2025

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The Effectiveness Files: Alistair Macrow

Alistair Macrow, former CEO of McDonald's UK & Ireland, explores his journey from CMO to CEO and the value that marketing brings to a business.

  • Published

    3 December 2025

Video

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A bloody mess: A live AI film experiment

A live film experiment from Made by Humans, where humans and machines collide in real-time to create something extraordinary. Part education, part performance and entirely chaotic (in the best way).

  • Published

    2 December 2025

Blog

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Risk, collaboration and creativity at the IPA Sustainability Summit 2025

Founder of Planet Positive Production, Carly Stone, attended the IPA Sustainability Summit in November. Here are her key takeaways from the Summit, originally posted to LinkedIn, alongside the...

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Carly Stone

1st December 2025

Blog

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Talent development in the advertising industry: Are you doing it right for Gen Z?

Talent development in the advertising sector is evolving, with apprenticeships becoming a crucial method to attract and nurture Gen Z talent. Agencies that adopt apprenticeships can foster...

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James Ellis

27th November 2025

News

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IPA and ISBA release updated version of their Creative Services Framework Agreement

The Creative Services Framework Agreement (CSFA) is designed to help agencies and advertisers build clear and effective long-term relationships.

  • Published

    27 November 2025

Blog

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In loving memory, Denise Turner

Since the sad news of the passing of our beloved Media Research Director, Denise Turner, we have been deeply moved by the outpouring of tributes and messages from across the industry. The heartfelt...

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IPA

26th November 2025

News

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Rory Sutherland: Marketing and advertising have failed to market themselves

In a discussion spanning TK Maxx, geriatric aids, and the value of sometimes ‘being more puppy’, Sutherland argues that marketing and advertising have fundamentally failed to explain, price and...

  • Published

    26 November 2025

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The Making Sense Podcast: Rory Sutherland

Simon Frazier sits down with the inimitable Rory Sutherland for a discussion spanning TK Maxx, geriatric aids, and the value of sometimes ‘being more puppy’.

  • Published

    26 November 2025

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'Tis the Season to be Anxious

First presented at MRG Conference 2025 in Utrecht using data from The 2025 Christmas Consumer,...

By Caris Brett

Non Members: ---

Members: Free

Details

Video

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IPA Sustainability Summit 2025

An action-oriented morning designed to provide agency leaders with the knowledge and tools needed to redefine success in a world where sustainability goes hand-in-hand with profitability.

  • Published

    25 November 2025

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New Business Diaries: Pedro Martins and Tobi Asare

Tobi Asare joins the IPA New Business Diaries podcast to talk to Mediaplus UK's Pedro Martins about key lessons she's learnt from her career so far.

  • Published

    19 November 2025

News

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Blis tops IPA Digital Media Owners Autumn 2025 Survey

IPA agencies and digital specialists have named Blis as the best media owner to work with, according to the IPA Digital Media Owners Autumn 2025 Survey.

  • Published

    18 November 2025

Blog

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AI discovery drives confidence and spend

Duncan Nichols, Managing Director, Strategy & Planning, Croud, explores the findings from their Consumer Index and how AI is reshaping how people discover and decide what to buy.

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Duncan Nichols

12th November 2025

Blog

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Can advertising still create the future?

As technology, culture, and consumer expectations evolve at breakneck speed, the question remains: can advertising still shape the future or has its power to influence been fundamentally redefined?

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Leo Rayman

12th November 2025

News

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Advertising Unlocked gives over 1,500 teenagers their first taste of adland

Agencies across the UK are taking part in the industry’s biggest careers day, IPA Advertising Unlocked 2025, opening their doors and showcasing the opportunities a career in advertising could hold...

  • Published

    12 November 2025

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IPA On... Drinking Culture with Anna Donaghey

Alcohol Mindset Coach, author and podcaster Anna Donaghey joins the IPA On... podcast to explore the advertising industry's relationship with alcohol.

  • Published

    12 November 2025

News

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IPA announces death of Denise Turner, Media Research Director

It is with profound sadness that the IPA announces the death of Denise Turner, our Media Research Director, who passed away suddenly on Friday (7 November 2025).

  • Published

    10 November 2025

Video

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IPA Effectiveness Conference 2025

The IPA Effectiveness Conference 2025 united top minds in strategy, planning, and marketing to delve into the shifting dynamics of effectiveness. The event featured cutting-edge research,...

  • Published

    6 November 2025

Blog

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Why effectiveness begins before the brief

Cressida Holmes-Smith, CEO of Lucky Generals and IPA Effectiveness Leadership Group Chair, offers her insights from the 2025 IPA Effectiveness Conference, emphasising that true marketing...

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Cressida Holmes-Smith

6th November 2025

Blog

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We need to talk about brand

IPA Director of Effectiveness Laurence Green says agencies have the power to change the way brands are thought about and to demonstrate how their advertising builds brands that pay back in both the...

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Laurence Green

6th November 2025

Blog

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Experience the value of experience

From establishing you have a case through to polishing the final version, the IPA Effectiveness Awards' Mentors can help strengthen your entry to the coveted IPA Effectiveness Awards. Below,...

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Mentors for 2026 IPA Effectiveness Awards

6th November 2025

Blog

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If you market like a smaller brand, you will become a smaller brand

Military history and advertising research offer parallel warnings for brands, writes effectiveness author and serial entrepreneur James Hurman. What works for insurgents can be disastrous when...

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James Hurman

6th November 2025

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IPA Effectiveness Conference 2025 summary

The 2025 IPA Effectiveness Conference, held on 8 October at Shoreditch Town Hall and streamed online, brought together strategists, planners, and marketing leaders to explore the evolving landscape of marketing effectiveness. With a focus on actionable insights, the event showcased fresh...

  • Published

    5 November 2025

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The Effectiveness Files: Depop CEO, Peter Semple

Peter Semple, CEO of Depop, joins the IPA Effectiveness Files Podcast to talk about his journey from CMO to CEO and their ambition to change consumption behaviour at scale.

  • Published

    5 November 2025

News

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IPA names inaugural Chair of Mentors for 2026 IPA Effectiveness Awards

Gurdeep Puri will coordinate and assist all mentors providing guidance to those submitting an IPA Effectiveness Awards paper.

  • Published

    4 November 2025

Blog

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Showcasing Scottish creativity

IPA Chair for Scotland, Jim Kelly, celebrates the creativity and talent by showcasing the work of local member agencies.

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Jim Kelly

3rd November 2025

News

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Are you rewriting the rules on inclusivity and representation?

The IPA is calling on adland’s bold thinkers, inclusive leaders and innovative changemakers to tell their story and enter the IPA iList 2026.

  • Published

    3 November 2025

Document Page

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IPA responds to government consultation on Late Payments

The IPA has responded to the Department for Business and Trade’s consultation on late payments.

  • Published

    24 October 2025

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New Business Diaries: Ellie Olliff and Sophie Devonshire

What clients really want from their agencies and how purpose and culture can make the difference between a transactional relationship and a true partnership.

  • Published

    22 October 2025

Video

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CPD Gold Webinar

IPA CPD Consultant Gwyn March explains how you can take the next steps to recognising your organisation's CPD excellence with CPD Gold.

  • Published

    21 October 2025

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IPA Effectiveness Conference 2025

The IPA Effectiveness Conference provides unparalleled opportunities for brands and agencies to arm themselves with the knowledge needed to navigate Marketing Effectiveness and improve business performance.

  • Published

    16 October 2025