Advice and Support

We are here for the every day. To help you with any aspect of running an agency or handling your client's business. From campaign planning to suggested pricing and billing models, we're here for you.

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Do you need advice and support? Then you've come to the right place. We can help you with any aspect of running an agency whether it's about the people or the infrastructure costs. And we can help you handle your client's business too, from campaign planning to pricing and billing models. Whatever you need help with, just ask. And if you need the written stuff then take a look at the Knowledge Centre. It's an online library of everything we have ever published.

How we can help you

Business growth

We can help you grow your business. It's a good idea to sign up for our annual Business Growth Conference to network and hear first-hand what's going on. We're happy to talk through any commercial or technical issues you are facing too. With a long casebook of previous enquiries and solutions to draw on, we are happy to help whenever we can.

Email any questions to David Clasen 

Data and direct marketing

We have our own DM specialist in David Payne, former Chairman of the IDM and founder of Payne Stracey. David's knowledge of DM is legendary - he knows about standards, data protection and environmental policies, industry data and accreditation schemes. He is also well versed in GDPR issues.

Email your question to David Payne

Improve your effectiveness

We champion effectiveness at every opportunity and have been publishing effectiveness case histories since 1980. They're an unrivalled source that demonstrates what really works so marketers don't have to guess. Find out about the 60:40 rule, or why its always better to target penetration rather than loyalty. We're also the people behind Eff Week, the annual industry get together, where we break the latest news.

Insights

This is one of our core online business services and is used by almost all of our members for premium research, analysis and stats. If you haven't used it yet, why not give it a try? Simply email a detailed brief to the team, the insights they uncover for you could be crucil to a new business pitch.

Email insight@ipa.co.uk

Free legal advice

This service is used by over 80% of our members. It's free and for some, it's the main reason to be a member. The team, led by Richard Lindsay covers advertising/marcomms and employment law. IP, the CAP Codes, contracts, GDPR, clearance questions are our bread and butter. Then, there are the people issues of disciplinaries, TUPE transfers, redundancies and managing absences.

For advice about marcomms email legal@ipa.co.uk

For advice about employment email Juliet Bawtree 

Questions about media

Yes, we get involved in the nitty gritty of contracts but we are also concerned about how technology is impacting this space. We are a founding member of the cross-industry body JICWEBS which oversees advertising verification self-regulation for internet-based media. So we are as likely to be publicly calling for change or reassurance, as making sure media service frameworks are fair to agencies.

Email Nigel Gwilliam 

Media Research

We can help you with many aspects of media research because we are involved in the production and development of all the joint industry currencies which underpin the media trading markets. We offer a voice in what is produced as well as discounts on subscriptions to publications like BARB, PAMCO, ABC, and Route. Our TouchPoints survey may also prove invaluable here.

Email Belinda Beeftink

Pitching

Make sure you know the rules of the game. Visit The Good Pitch set up by IPA and ISBA to help agencies run a successful pitch. Also, take a look at The Pitch Centre for valuable advice about protecting your IP in a pitch.

Production 

So you are making a commercial and have hit a snag? Maybe with a visa, or with clearance? Perhaps you need to understand the rules of running an international campaign. Don't worry, just call and our experts will help solve the problem quickly and easily.

Email Kim Knowlton

New talent

Need some new talent? We can help you find it and nurture it. We are the founders of the Creative Pioneers programme and run the annual Advertising Unlocked Open Day. And we can help you manage the Apprenticeship Levy too. We also run a number of award schemes celebrating the achievements of agencies and their people, so take a look at Awards to see what you can enter.

Training

Looking to improve your core or craft skills? We have something for you whether you are in Brussels, Dubai, Mumbai, London, New York, Singapore or Sydney. All our courses are bespoke and designed especially for the advertising business. We offer 70 courses and eight qualifications covering: people and leadership, brands and strategy, creativity, technology and commercial skills. Some are online. Some are offline. Some are blended learning programmes.

When you have completed several courses, we'll even recognise your achievements with a professional accreditation, Accredited MIPA.

Email learning@ipa.co.uk

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