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Learn Direct Scotland: The Big Plus - Advertising beyond words - Scottish Effectiveness
Learn Direct Scotland: The Big Plus - Advertising beyond words - Scottish Effectiveness
Learn Direct Scotland: The Big Plus - Advertising beyond words - Scottish Effectiveness
A campaign that helped to reduce the stigma of adult numeracy and literacy difficulties by encouraging thousands of people to call The Big Plus. One in five Scots have these problems and it has been argued that the success of the campaign will be reflected in the country's self esteem and economy for years to come