Launching into the marketplace as the dotcom bubble burst, the campaign used had a very 'local' slant, targeting those who were looking to re-evaluate their careers and start to seek new jobs. The TV campaign became one of Scotland's most popular, and met all the targets set. Within six weeks more than one million impressions a month were generated double that of the main competitor monster.co.uk for Scottish job seekers. Now the only Scottish job site in the UK's top ten