Solpadol: The relaunch

Before its relaunch. Solpadol was suffering from a weak, indistinct brand image compared with competitors. This case study shows how a campaign successfully repositioned the brand. The creative approach was to show how even tough characters are affected by pain. The paper shows that considerable and quantifiable growth took place in both monthly subscriptions and MAT figures. The agency claim that this was due to advertising as other potentially influencing factors had remained constant. The brand's success was measured in terms business growth, perception shift and brand recall