The Value of Account Handling

We want to identify, validate, celebrate and nurture those skills that are critical for today’s relationship builders in the client/agency relationship.

The agency landscape has changed a huge amount over the last decade. The predominance of the long-term retained client business, offering relative security and the ability to forecast for the year ahead with some degree of certainty, is being replaced by an increasing trend towards more project-based, shorter term relationships.

We want to identify, validate, celebrate and nurture those skills that are critical for today’s relationship builders in the client/agency relationship, no matter what the nature of that relationship, and what type of marketing services agency. 

Sign up to be part of an online discussion session

 

This is about in an industry in flux and rapid evolution, what are the areas that require particular focus; areas that are most critical, given how the client agency landscape is evolving. 

Re-imagining the value of account handling.

Seize the opportunity of being part of a deep-dive into this issue across on a 45 minute online discussion session, where you will have the opportunity to discuss your opinions on the issue with your peers.

Please get in touch if you have any questions.

Alex Buxton

IPA Marketing Manager

Office Number

02072018274

Last updated 22 August 2019