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IPA member agencies and other industry experts offer advice, share their views and highlight challenges and opportunities in engaging and incisive posts
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Blog
In this article, Noel Dunne, Founder & CEO of Creative Alliance, draws on perspectives from across the industry, including employers, talent leads and apprentices themselves, to explore why...
Noel Dunne
30th April 2026
Ellie Nicolaou, Account Executive at True, reflects on the often-unspoken moment when training gives way to trust and the confidence dip that can come with it. In this latest piece of her series,...
Ellie Nicolaou
7th April 2026
True’s Ellie Nicolaou captures the spirit of the IPA Insight Summit 2026 as a place where note‑taking can’t keep up with the ideas. Her reflections reveal an event that challenges assumptions and...
18th March 2026
Entry Level Talent and Apprenticeship Adviser Gwyn March explores the pros and cons of recent changes to the Growth and Skills Levy. This article unpacks what the reforms could mean for employers,...
Gwyn March
14th March 2026
From making sure you have clear objectives, to helping them help the agency, IPA CPD Adviser Gwyn March explains her top tips for getting the most from an agency internship programme.
4th March 2026
True's Ellie Nicolaou explores the kind of growth that doesn’t always arrive with big milestones or loud transitions. Instead, it often shows up quietly, especially when trust begins to take the...
29th January 2026
True's Ellie Nicolaou reflects on 2025, on completing her apprenticeship, her challenges and achievements and shares the five lessons that changed how she works and thinks.
11th December 2025
IPA Director General Paul Bainsfair looks back at a turbulent 2025 for the advertising industry. How did we adapt and how did we stay airborne?
Paul Bainsfair
8th December 2025
From 3 June 2024 to three months in, and now with new experiences - no fluff, no filler. True's Ellie Nicolaou moderated a panel at the IPA Media Planning and Strategy Summit 2025.
30th September 2025
MG OMD's Robert Beevers explores how marketing 'norms' often miss millions of people, from neurodivergent to disabled audiences, and why it is vital the industry re-examines its assumptions.
Robert Beevers
17th September 2025
No fluff, no filler. True's Ellie Nicolaou returns for another first-hand look at how she thinks, works, and rewrites the rules as a Gen Z.
4th September 2025
IPA Chair for England & Wales, James Ray, outlines his agenda to champion, celebrate and support world-beating creativity at agencies across England and Wales, and explains why agencies sit in the...
James Ray
21st May 2025
Mental health trainer Patrick Melville explores why community and belonging are so important and how small, prosocial acts can keep us connected.
Patrick Melville
14th May 2025
Since 1975, women have taken the opportunity to pursue careers that had previously been inaccessible to them. Today, midlife female creatives should be leveraging their experience and skills to tap...
Jane Evans
4th May 2025
JourneyHR's Jessica Anderson-Ramshall explores how, following an uptick in mid-to-senior-level transitions, agencies can retain their top talent and build a strong pipeline of future leaders.
Jessica Anderson-Ramshall
22nd April 2025
MG OMD's Robert Beevers explores how shifting from rigid job descriptions to a task-based model creates more adaptable, inclusive, and commercially successful teams,
31st March 2025
Performance reviews for senior executives, including CEOs, set a good example, correct business goal misalignment, and bolster their confidence.
10th March 2025
MG OMD's Robert Beevers explains that while the future of work will be shaped by AI, how we shape it is still up to us, and by actively involving neurodivergent individuals in shaping AI’s evolution.
25th February 2025
Last year, Poppy Pressland attended the event at Bicycle in London and is now a Search Executive at the agency. Here’s what she and the Bicycle team took away from the day, and why they believe...
Poppy Pressland and Lucas Miracca
24th February 2025
Apprenticeships have become a crucial tool for bringing in fresh talent, upskilling current employees, and building diverse, dynamic teams. They offer fantastic opportunities for agencies to...
5th February 2025
Advertising Unlocked is a real highlight in the calendar each year at McCann Central, with our offices proudly taking part in the initiative for the past few years. And it’s more than an event for...
Rebecca Philbin
20th January 2025
Josh Krichefski delivered a speech at the IPA President's Reception 2025 celebrating the ideas, the people, and the partnerships that make our industry so extraordinary, and looking forward to 2025...
Josh Krichefski
9th January 2025
From the quest for efficiency and creativity and navigating the opportunities presented by new technologies, to harnessing the unique strengths of each generation with our workforce, agency leaders...
IPA
2nd January 2025
The 2025 Bauer Academy Open Programme offers agencies the chance to tap into apprenticeship standards that are widely used in the creative industry. Whether your agency is new to apprenticeships or...
10th December 2024
From Taylor Swift and Mr Bates to protecting the mental health of employees and the reemergence of humour within advertising, agency leaders and IPA Group Chairs share their industry highlights...
9th December 2024
Our talent is our greatest asset - investing in their wellbeing is an investment in our agency's future.
Ivana Kosorok
5th November 2024
With younger generations disproportionately experiencing negative emotions like anxiety and loneliness at Christmas, Molly Bruce, Insight Analyst at the IPA explores why that could be and what...
Molly Bruce
18th September 2024
IPA Director of Communications Tessa Gooding is looking back on her 30+ year career at the IPA where she has been a witness to a number of key individual employment shifts and a bystander to key...
Tessa Gooding
2nd September 2024
IPA CPD Adviser Gwyn March is here to bust some common myths about adland to help you recruit the next generation of advertising superstars.
What can we do to help Gen Z talent thrive in the work environment and learn from them to stay in touch with young consumers? The Client Service Couch answers all.
IPA Client Relationship Group
19th July 2024
Felipe Moulin, Strategy Director at T&Pm explains why talking about diversity with a dose of gentleness, will help to shift fear into curiosity, increasing the dialogue and the change we want to...
Felipe Moulin
25th June 2024
big group's Ed Riseman explores why buzzwords can risk DEI messaging coming across as a script, how to ensure they remain meaningful and why year-round allyship is so important.
Ed Riseman
24th June 2024
