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IPA member agencies and other industry experts offer advice, share their views and highlight challenges and opportunities in engaging and incisive posts
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Blog
Performance reviews for senior executives, including CEOs, set a good example, correct business goal misalignment, and bolster their confidence.
Gwyn March
10th March 2025
MG OMD's Robert Beevers explains that while the future of work will be shaped by AI, how we shape it is still up to us, and by actively involving neurodivergent individuals in shaping AI’s evolution.
Robert Beevers
25th February 2025
Last year, Poppy Pressland attended the event at Bicycle in London and is now a Search Executive at the agency. Here’s what she and the Bicycle team took away from the day, and why they believe...
Poppy Pressland and Lucas Miracca
24th February 2025
Apprenticeships have become a crucial tool for bringing in fresh talent, upskilling current employees, and building diverse, dynamic teams. They offer fantastic opportunities for agencies to...
5th February 2025
Advertising Unlocked is a real highlight in the calendar each year at McCann Central, with our offices proudly taking part in the initiative for the past few years. And it’s more than an event for...
Rebecca Philbin
20th January 2025
Josh Krichefski delivered a speech at the IPA President's Reception 2025 celebrating the ideas, the people, and the partnerships that make our industry so extraordinary, and looking forward to 2025...
Josh Krichefski
9th January 2025
From the quest for efficiency and creativity and navigating the opportunities presented by new technologies, to harnessing the unique strengths of each generation with our workforce, agency leaders...
IPA
2nd January 2025
The 2025 Bauer Academy Open Programme offers agencies the chance to tap into apprenticeship standards that are widely used in the creative industry. Whether your agency is new to apprenticeships or...
10th December 2024
From Taylor Swift and Mr Bates to protecting the mental health of employees and the reemergence of humour within advertising, agency leaders and IPA Group Chairs share their industry highlights...
9th December 2024
Our talent is our greatest asset - investing in their wellbeing is an investment in our agency's future.
Ivana Kosorok
5th November 2024
With younger generations disproportionately experiencing negative emotions like anxiety and loneliness at Christmas, Molly Bruce, Insight Analyst at the IPA explores why that could be and what...
Molly Bruce
18th September 2024
IPA Director of Communications Tessa Gooding is looking back on her 30+ year career at the IPA where she has been a witness to a number of key individual employment shifts and a bystander to key...
Tessa Gooding
2nd September 2024
IPA CPD Adviser Gwyn March is here to bust some common myths about adland to help you recruit the next generation of advertising superstars.
What can we do to help Gen Z talent thrive in the work environment and learn from them to stay in touch with young consumers? The Client Service Couch answers all.
IPA Client Relationship Group
19th July 2024
Felipe Moulin, Strategy Director at T&Pm explains why talking about diversity with a dose of gentleness, will help to shift fear into curiosity, increasing the dialogue and the change we want to...
Felipe Moulin
25th June 2024
big group's Ed Riseman explores why buzzwords can risk DEI messaging coming across as a script, how to ensure they remain meaningful and why year-round allyship is so important.
Ed Riseman
24th June 2024
June is Pride Month, but we have yet to see any stand-out campaigns. Nic Alford, New Business Manager at BBH London and member of the IPA iList 2024, asks why so many brands are silent and explains...
Nic Alford
11th June 2024
IPA CPD Adviser Gwyn March lists the most powerful stress busters for work and private purposes and explains the science behind them.
10th June 2024
Ahead of the Cannes Lions International Festival of Creativity, timeTo Chair Pippa Glucklich outlines how they've partnered with Cannes Lions to produce new guidance to help adland Celebrate Safely...
Pippa Glucklich
6th June 2024
Georgina Bramall, Marketing Strategy Director at giffgaff, served as Chair of Judges for this year's IPA CPD Gold programme. Here, she outlines her key takeaways from the process.
Georgina Bramall
3rd June 2024
Attending Advertising Unlocked in 2017 helped Will Nevill kick-start his career in the ad industry. Now an Account Director at The Gate, Will looks back at the experience and explores how you can...
Will Nevill
17th April 2024
With consumer media habits less about age and more about life stage, Madeleine Morris, Creative Director at Cravens, asks why the advertising, marketing, and research industries are so focused on...
Madeleine Morris
13th March 2024
St Luke's Leanne Silman looks at why the advertising industry still has a big job to do around talent diversity and explores how positive action can help us to change that.
Leanne Silman
5th March 2024
Scarlett Stratford-Wright, People Director at Rapp, looks at why family-friendly policies and benefits are crucial in supporting working parents and how that benefits the whole company.
Scarlett Stratford-Wright
19th February 2024
Gwyn March, IPA CPD Adviser, looks into why apprentice levy funds are left unused while apprenticeships are a crucial way to improve diversity and inclusion in the industry.
19th January 2024
Kandice Quain, Media Manager at Bray Leino and apprenticeship mentor of her agency’s DEI team, Open House, highlights the key role of apprenticeships in shaping a more inclusive future for the...
Simon Frazier
8th January 2024
2024 is due to be a bumper year for UK advertising with the Olympics and Paralympics, UEFA Euros, and the likelihood of a General Election all due in the next 12 months. From AI becoming mainstream...
2nd January 2024
If you are considering entering the IPA iList but are still a little hesitant, 2024 judge Vicki Holgate answers some key questions about the process and why you should put yourself forward.
Vicki Holgate
Do you know what colour hitchhikers should wear? Do you know the best way to get people to read your emails? Do you know what is at the top of Amol Rajan’s Spotify Wrapped list? And do you know...
Paul Bainsfair
14th December 2023
AI might have been the word of the year for Adland, but there were also plenty of other highlights in 2023. From a return to the feel-good factors in creative to the incredible people that make up...
The Client Service Couch acts as an advice line for those working in client services and tackles the biggest issues impacting the discipline. Here, we explore resiliency, the power of conscious...
30th October 2023
IPA CPD Gold Chair of Judges, and Fitbit at Google Director of EMEA Marketing, Joanne Savage explores the key themes from this year's Accreditation, which saw 36 agencies achieve Gold and 24...
Joanne Savage
20th September 2023
