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Emotions during 'Twixmas'

IPA Insight Pulse Poll

An IPA Insight Pulse Poll of 2,000 people aged 18+, commissioned by the IPA and conducted by Opinium, revealing the UK's emotions during the period between Boxing Day and New Year (27 - 30 December).

Key findings:

  • Almost a quarter of 18-34s associated 'Twixmas' with feeling calm.
  • Women reported feeling 'sad' and 'lonely' more so than their male counterparts.
  • Parents were almost twice as likely as non-parents to feel grateful during this time.
  • 'Happy', 'content' and 'calm' are the three most dominant emotions experienced.
  • Over 55s were the age group most likely to report feeling reflective (18%) and relieved (12%).

The nationally representative poll was commissioned by the IPA among a sample of 2,000 UK adults in employment and was undertaken by Opinium in September 2024. The full data is available on request by contacting insight@ipa.co.uk