In 2012 the IPA published Multicultural Britain, a first look at the 2011 ONS Census Data to show how Britain's demographics are changing and that more and more people are making Britain their home. This updated report sets out the most important and interesting facts about Britain's growing Black and Multi Ethnic population.
The New Britain further explores BME spending habits, attitudes and behaviours and looks at two new questions: language and length of residency in the UK to provide insights into generational differences.
It shares some case histories, outlines the ethnic media landscape and highlights new initiatives and developments that have taken place since the 2012 Multicultural report.