Effectiveness: The New Frontier

IPA webinar

Fresh from the Creative Impact stage at Cannes, this webinar outlines the latest trends impacting the creative community and brand-building landscape.

Leading econometrician Dr Grace Kite, M&C Saatchi LIFE Co-Founder Tom Firth and former AMV BBDO Chief Strategy Officer, Bridget Angear present some of the new frontiers of effectiveness thinking, including:

  • Advertising as pricing power
  • The effectiveness of humour
  • How planet, people and profit co-exist: managing the ‘triple P’ dashboard

 

Download the webinar slides