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Videos & Podcasts

Be inspired by interviews, conferences and discussions with the some of the best advertising practitioners

Results 12

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EffWeek 2017

Highlights from the EffWeek 2017 Conference including the launch of Fran Cassidy's new research into effectiveness cultures 'Culture First'.

  • Published

    13 October 2017

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EffWeek 2019

Highlights from the EffWeek 2019 Conference including the launch of Orlando Wood's research into creative effectiveness 'Lemon: How the Advertising Brain Turned Sour'.

  • Published

    18 October 2019

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Les Binet: A new way to track consumer demand

A three-hour webinar, led by Les Binet, Group Head of Effectiveness, adam&eveDDB and James Hankins, Strategist, Analyst & Planner, will show how advertising affects search behaviour,

  • Published

    20 November 2020

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From running shops to serving customers: The Tesco turnaround story

Simon Gregory, BBH and James Parnum, MediaCom, guide us through how they put together their Grand Prix-winning case for Tesco: ‘From running shops to serving customers: The Tesco turnaround story’.

  • Published

    10 November 2021

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Putting purpose in perspective

IPA Effectiveness Awards 2022 Deputy Convenor of Judges Jo Arden, is joined by Iris' Ben Essen, and author Steve Harrison to discuss the effectiveness of purpose.

  • Published

    18 January 2022

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Look out: creativity and effectiveness in a changing world

A panel of senior agency practitioners from creative and planning will discuss the issues of the day – consumers, creativity, and effective brand building in a changing world.

  • Published

    26 January 2022

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UK / India Advertising IPA Effectiveness Awards Briefing

An opportunity to learn more about the IPA Effectiveness Awards and their importance to brands across the world.

  • Published

    23 March 2022

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Budget Britain: brands and the cost of living crunch

How will shoppers change their habits as a result of their reduced spending power? And what should brands do to engage cash-strapped shoppers and reduce the risk of being cut from budgets?

  • Published

    28 April 2022

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IPA Effectiveness Awards 2022

Highlights from the winning cases from the 2022 IPA Effectiveness Awards as eight Gold, seven Silver and 13 Bronze prizes, along with 10 Special Prizes, were awarded to companies from the UK, USA,...

  • Published

    10 October 2022